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Cadillac considering more electric cars, Elmiraj business case gaining popularity

Cadillac's electrification isn't likely to stop at the $76,000 ELR coupe, according a report from TheDetroitBureau.com. Speaking to Cadillac's global sales boss, Bob Ferguson, a successful ELR will likely lead to a larger, even more upscale offering than the Volt-based two-door. "I could certainly see a larger vehicle, something even more luxurious," Ferguson said of a potential second, battery-powered Caddy.
That car would likely boast a more potent version of the Voltec powertrain that motivates the Volt and ELR. This next-generation system is still sometime off, though, and won't likely arrive until the second-generation Volt hits the market.
Besides hinting at future plug-in hybrids, Ferguson spoke to TDB about the improving business case for the Elmiraj Concept, shown at the Pebble Beach Concours in Monterey in August. "I'm very excited about the reception for the Elmiraj," Ferguson said. "I'd like to see it in showrooms as soon as possible," he added, before saying that a business case for the production version of the big coupe still needed to be presented to the brass. "It was made to be operationalized," Ferguson added, which is just what we want to hear when it comes to big, flashy concept cars.

Cadillac ATS Crimson Sport Edition is here for a limited run

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.
Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.
The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.

Cadillac Elmiraj sedan RWD flagship finally caught testing

While we still have no insight as to it being named Elmiraj, STS or some other permutation of the -TS nomenclature ("LTS" has apparently been registered by GM, as well), new spy shots give us proof positive that Cadillac is indeed hard at work on a rear-wheel-drive flagship model. Spied for the very first time in some north country testing, these shots provide a first look at the upcoming range-topper from Cadillac.
Impressively long and large bodywork ride atop new General Motors' corporate Omega rear-drive architecture here. Heavy cladding over camouflage may discourage finding any details, but the overall, sharp-edged and blocky design is clearly reminiscent of what we've seen on the new CTS and the recently debuted ATS coupe. A strong, wheels-at-each-corner stance helps emphasize the length of this stretched Caddy, and everything about the proportions seem spot-on for a new fullsize flagship for the brand.
It's quite possible that Cadillac will ultimately festoon this large sedan with detailing reminiscent of the original Elmiraj coupe, though thus far we've only seen prototypes wearing four-doors.