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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Why Cadillac is willing to lose 43 percent of its dealers

Cadillac is offering about 400 dealers in the United States a lump sum of money to close down. That represents over 40 percent of Cadillac dealers in America. Offers start at $100,000 and top out at $180,000. The average offering is around $120,000. According to Automotive News, Cadillac chief Johan De Nysschen estimates it will cost the automaker around $50 million to close these dealers. Any dealer that chooses to remain open will have to submit to Cadillac's ambitious Project Pinnacle, which will divide dealers into incentive categories based on how many units they sell. "Every single Cadillac dealer will have the potential to earn significantly higher profits than they do today," says De Nysschen. Dealers have until November 21 to decide if they want to take the cash or submit to Project Pinnacle. A logical question: Why is Cadillac willing to spend $50 million to close down 43 percent of its dealers? First, GM's luxury brand has way more dealerships than it needs. Second, the 400 dealers with offers to shutter each sold 50 or fewer vehicles in 2015, representing just 9 percent of its sales volume in America. So, while closing these smaller dealerships may have a small initial impact on sales, it's not going to be a major hit to Cadillac. Related Video: News Source: Automotive News - sub. req.Image Credit: Gary Cameron / Reuters Cadillac Car Dealers Luxury Performance

Cadillac CT6 will get high-res streaming video rearview mirror

Cadillac is preparing a big upgrade to the humble rearview mirror, adding a streaming video function that it claims will improve a driver's field of vision by 300 percent. The new system will debut on the 2016 CT6 flagship. The streaming system, which eliminates the visual obstructions caused by passengers, headrests and the rear pillars, relies on a 1280-by-240-pixel TFT display and a high-definition camera to reduce glare and improve visibility in low-light conditions. That camera even addresses one of the big annoyances of today's camera systems, by adding a hydrophobic coating to keep the camera lens clear. The system can easily be switched off at the press of a button, at which point the driver has a simple electrochromatic mirror at his disposal. "The closest comparison to this kind of rear vision would be driving a convertible with the top down," Travis Hester, the CT6's executive chief engineer said in a statement. "The streaming video is a significant enhancement for the luxury customer interested in purposeful technology." Scroll down for the press release from Cadillac. Cadillac Adds Streaming Video to Enhance Driver Vision and Safety Display eliminates visual obstructions, increases rearward vision by 300 percent 2014-12-18 DETROIT – Cadillac late next year will add high-resolution streaming video to the function of a traditional rearview mirror, removing obstructions of passengers, headrests and the vehicle's roof and rear pillars. The streaming video mirror improves field of vision by an estimated 300 percent, or roughly four times greater than a standard rearview mirror. "The closest comparison to this kind of rear vision would be driving a convertible with the top down," said Travis Hester, Cadillac CT6 executive chief engineer. "In addition to the increased field of view, the technology eliminates any rear seat, rear pillar or passenger obstructions, allowing the driver an unimpeded view of the lanes behind and traditional blind-spots," Hester said. Thanks to a high dynamic range, the camera's video feed reduces glare and allows a crisper image in low-light situations, versus a traditional glass electrochromatic, or auto-dimming, rearview mirror. The in-mirror display is an industry-leading 1280 by 240-pixel TFT-LCD display with 171 pixels per inch, combined with a HD camera designed specifically to enhance rear view lane width and maximize low-light situations.