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Cadillac ATS-V and Mercedes-AMG C63 S pitted Head to Head

Our favorite (and only) Autoblog-alum-turned-Motor Trend staffer is back with another Head to Head video, this time pitting the Cadillac ATS-V with the Mercedes-AMG C63 S. This performance machine shootout is ostensibly a way to figure out which of these new super sedans will earn the right to go toe-to-toe with the undisputed champion of its segment, the BMW M3. In reality, it's just a really good excuse to put three of the hottest sedans on the market on video at the same time... and there's certainly nothing wrong with that. Jonny Lieberman spends time in each of the two new challengers on the road, picking apart their powertrains, chassis and driving dynamics on the kinds of twisty roads drivers of these cars will relish. Then, he hands the keys off to Randy Pobst, who sort of acts as an unmasked version of a certain tame racing driver, except that he talks and has a personality. 0-60 and quarter-mile times are equated, braking performance is measured and scores are tallied before the two sport sedans end up at Willow Springs raceway. Interestingly enough, the car that proves (just slightly) faster at the race track isn't the car that wins the comparison. Curious? We're not going to spoil it for you. Check out the video, above. Then, for more action of these two machines, check out the videos just below. Related Video: News Source: Motor Trend Channel via YouTube BMW Cadillac Mercedes-Benz Luxury Performance Videos Sedan motor trend cadillac ats-v mercedes-amg c63

Junkyard Gem: 1973 Cadillac Eldorado

The 1971-1978 Cadillac Eldorado was a gloriously ridiculous personal luxury coupe, packing a monstrous 500-cubic-inch V8 (that's 8.2 liters for you freedom-hating metric types) under its acre-sized hood for the first five years of production. Fuel economy was comfortably into single-digit territory, which meant you had to be a real high roller to be able to feed a new Eldo after OPEC turned off the oil spigot. I found this '73 in a Denver wrecking yard earlier this spring. View 18 Photos This car appears to have been sold new in Denver, and the extensive bodywork and sanded areas indicate that it was someone's project car prior to coming to the end of the line. The front-wheel-drive system used in the Cadillac Eldorados and Oldsmobile Toronados of this era was known as the Unified Powerplant Package, and it used a longitudinally-mounted engine feeding a chain-drive setup that proved to be amazingly sturdy and reliable. So sturdy, in fact, that it was used in gigantic front-wheel-drive GMC motorhomes. Everyone agrees that these cars are cool, but few are willing to rescue a rough example and take on the difficult and expensive job of a full restoration. This one isn't rusty, but that wasn't enough to save it. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")