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Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

GM seeks national mandate for zero-emissions cars

DETROIT — General Motors says it will ask the federal government for one national gas mileage standard, including a requirement that a percentage of auto companies' sales be zero-emissions vehicles. Mark Reuss, GM's executive vice president of product development, said the company will propose that a certain percentage of nationwide sales be made up of vehicles that run on electricity or hydrogen fuel cells. GM says a nationwide program modeled on such a requirement in California could result in 7 million electric vehicles, or EVs, on U.S. roads by 2030. California wants 15.4 percent of vehicle sales by 2025 to be EVs or other zero emission vehicles. Nine other states, including Maryland, Massachusetts, New Jersey and New York, have adopted those requirements. In January, California Governor Jerry Brown set a target of 5 million zero-emission vehicles in California by 2030. The Trump administration criticizes California's ZEV mandate, saying it requires automakers to spend tens of billions of dollars developing vehicles that most consumers do not want, only to sell them at a loss. Reuss told reporters that governments and industries in Asia and Europe "are working together to enact policies now to hasten the shift to an all-electric future. It's very simple: America has the opportunity to lead in the technologies of the future." A national mandate also would create jobs and reduce fuel consumption, CO2 emissions and "make EVs more affordable," Reuss added. GM, the nation's largest automaker, will spell out the request Friday in written comments on a Trump administration proposal to roll back Obama-era fuel economy and emissions standards, freezing them at 2020 levels instead of gradually making them tougher. Under a regulation finalized by the Environmental Protection Agency at the end of the Obama administration, the fleet of new automobiles would have to get 36 miles per gallon by 2025, 10 mpg higher than the current requirement. But the Trump administration's preferred plan is to freeze the standards starting in 2021. Administration officials say waiving the tougher fuel efficiency requirements would make vehicles more affordable, which would get safer cars into consumer hands more quickly. GM on Thursday said it doesn't support the freeze, but wants flexibility to deal with consumers' shift from cars to less-efficient SUVs and trucks.

Cadillac CT4 and CT5 get meaningful updates for 2021

It's common for vehicles to get an update here or there in between full redesigns every five or six years, but the changes being made for the 2021 Cadillac CT4 and CT5, each just introduced last year, represent more than just a little nip and tuck. For starters, Cadillac's excellent Super Cruise will show up on the options sheets for the two sedans early next year in Enhanced form with with Lane Change on Demand functionality. Super Cruise will be offered on Premium Luxury and V-Series trims only. As we already knew thanks to early order guides, a new 12-inch digital instrument cluster that features driver-selectable themes is also on the menu for 2021. A traditional Tour theme is probably what most drivers will default to, while a Sport theme will likely include red accents and performance-monitoring readouts and a Stealth theme will offer minimal information and what we'd guess are non-distracting colors. CT4-V and CT5-V models will get an exclusive Track theme. New for the CT5 Sport trim level is a V Performance package that adds upgraded suspension bits, Magnetic Ride Control and a mechanical limited-slip differential. V Performance front brake calipers from Brembo are also optional on Sport models. Additionally, a new Diamond Sky special edition package will be offered on Premium Luxury CT4 and CT5 models, adding interior and exterior styling upgrades along with all-season run-flat tires on unique wheels. The package also gets the aforementioned V Performance brakes. Additional updates include wireless Apple CarPlay and Android Auto, SiriusXM with 360L with more than 200 live SiriusXM channels and on-demand programming choices, and a console-mounted rotary infotainment knob that enables left and right clicks to more easily navigate the CUE infotainment system. Buckle to Drive will come enabled from the factory (it can be disabled after purchase) and won't allow the driver to shift into drive unless the seatbelt is buckled. A Teen Driver mode will encourage safe driving from — you guessed it — teens. Forward collision alert, front pedestrian braking, automatic emergency braking and the patented haptic Safety Alert Seat are now standard equipment across the board for both sedans. Check out the image gallery above to see many of the updates, including Super Cruise, the digital instrument cluster and the Diamond Sky edition. Related Video: