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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

You want screens? The 2021 Cadillac Escalade infotainment system gives you screens

The 2021 Cadillac Escalade’s infotainment system shocked and awed when it debuted, but now weÂ’ve finally had a chance to live with both it and the giant SUV that surrounds it for a week. Sliding behind the triple OLED screens is like stepping into the tech-forward future Cadillac promised us. The 6.2-liter push-rod V8 under the hood says otherwise, but the interior technology has already arrived. There are three screens in total: a 16.9-inch touchscreen for the infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All three are OLED displays, and just as you might expect, they are gorgeous to take in. None of the high-tech German luxury vehicles have screens this pretty. The Escalade's donÂ’t just look great, though. All three screens are quick to react and pop through functions/menus without a hitch. The only slop or delay in the whole system is when you go to turn the cluster's augmented reality (AR) camera on  — you wait one potato, two potato, and then the feed pops up. ItÂ’s a new take on GMÂ’s infotainment system as a whole. YouÂ’ll still be swiping side-to-side through an iPad-esque display of apps, but the UI is totally rethought and appears fresh. Icons are big and easy to press. Nothing is hidden off-screen at any point. It just makes good sense. 2021 Cadillac Escalade infotainment View 17 Photos Cadillac has found a way to better utilize its redundant scroll wheel, too. Though it's the same wheel as is on other models, this time the whole display changes to match the wheelÂ’s action when you use it. For example, the home screen turns into a revolving circle of apps that you twist through as soon as you twist the dial. It may take some getting used to, but the option between two different interfaces that both function well is a positive. Redundant combos of touchscreen and control wheel are common, but no one offers something like this.  Keeping a few physical buttons and an actual volume knob around to control the infotainment system is another thoughtful touch — same goes for the climate controls, which entirely consist of physical buttons. Despite the central instrument panel screenÂ’s prodigious size, you wonÂ’t actually find a whole lot buried in there. All of the trip settings and general car settings have been moved into the infotainment system itself.

Which electric cars can charge at a Tesla Supercharger?

The difference between Tesla charging and non-Tesla charging. Electrify America; Tesla Tesla's advantage has long been its charging technology and Supercharger network. Now, more and more automakers are switching to Tesla's charging tech. But there are a few things non-Tesla drivers need to know about charging at a Tesla station. A lot has hit the news cycle in recent months with regard to electric car drivers and where they can and can't plug in. The key factor in all of that? Whether automakers switched to Tesla's charging standard. More car companies are shifting to Tesla's charging tech in the hopes of boosting their customers' confidence in going electric.  Here's what it boils down to: If you currently drive a Tesla, you can keep charging at Tesla charging locations, which use the company's North American Charging Standard (NACS), which has long served it well. The chargers are thinner, more lightweight and easier to wrangle than other brands.  If you currently drive a non-Tesla EV, you have to charge at a non-Tesla charging station like that of Electrify America or EVgo — which use the Combined Charging System (CCS) — unless you stumble upon a Tesla charger already equipped with the Magic Dock adapter. For years, CCS tech dominated EVs from everyone but Tesla.  Starting next year, if you drive a non-Tesla EV (from the automakers that have announced they'll make the switch), you'll be able to charge at all Supercharger locations with an adapter. And by 2025, EVs from some automakers won't even need an adaptor.  Here's how to charge up, depending on which EV you have:  Ford 2021 Ford Mustang Mach-E. Tim Levin/Insider Ford was the earliest traditional automaker to team up with Tesla for its charging tech. Current Ford EV owners — those driving a Ford electric vehicle already fitted with a CCS port — will be able to use a Tesla-developed adapter to access Tesla Superchargers starting in the spring. That means that, if you own a Mustang Mach-E or Ford F-150 Lightning, you will need the adapter in order to use a Tesla station come 2024. But Ford will equip its future EVs with the NACS port starting in 2025 — eliminating the need for any adapter. Owners of new Ford EVs will be able to pull into a Supercharger station and juice up, no problem. General Motors Cadillac Lyriq. Cadillac GM will also allow its EV drivers to plug into Tesla stations.