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GM executive chief EV engineer says reducing cost of plug-in vehicles is 'huge priority'

As we know, another major automaker investing heavily in electrified vehicles is General Motors, and it's doing things much differently than rivals BMW, Ford or Nissan. The Chevrolet Volt extended-range EV is a modest seller at its $35,000 sticker price but a huge hit with owners. The Chevy Spark BEV, still in limited availability, puts smiley faces on its owners and drivers. The just-introduced Cadillac ELR, a sharp-looking, fun-driving $76,000 luxocoupe take on the Volt's EREV mechanicals, has admittedly low sales expectations. With this interesting trio in showrooms and much more in the works, the third vehicle electrification leader I collared for an interview at Detroit's North American International Auto Show (see #1 and #2) was Pam Fletcher, GM's executive chief engineer, Electrified Vehicles. ABG: Why do your EREVs need four-cylinder power to extend their range when BMW's i3 makes do with an optional 650 cc two-banger? "We designed [the Volt and the ELR] to go anywhere, any time" - Pam Fletcher PF: I get that question all the time: why not something smaller? You don't really need that much. You use the electric to its ability, then you just need to limp. But we designed those cars to go anywhere, any time, and we don't want their performance to be compromised. If you're driving through the mountains, we don't want you to be crawling up grades, or to be limited on any terrain. So it's optimized to be able to travel literally the biggest grades and mountain roads around the globe at posted speeds. Because what if you can't? Another good reason: when the engine is on, you have to run it wide open throttle, max speed, most of the time. And while we can do a lot with acoustics, and the ELR has active noise cancelation, a small-displacement, low cylinder-count engine at high speed, high load all the time isn't something you want to live with. That's how we came up with the balance we did among the key factors of performance, NVH [noise, vibration and harshness] and range. ABG: Where you go from here? Is the range-extender engine due for an update? PF: We know and love the current Volt, and there is still a lot of acclaim about it, so we think it's a good recipe. But we are heavily in the midst of engineering the next-generation car, which I think everyone will love and be excited about.

2020 Cadillac XT4 Sport Drivers' Notes | Worth a look, or two

The 2020 Cadillac XT4 is Cadillac’s smallest crossover in its burgeoning lineup of SUVs. Most of the attention is on the new Escalade these days, but the XT4 is where someone with a lighter budget might enter the Cadillac brand. Our tester happens to be the Sport model, giving it a distinctive appearance, separate from the Luxury and Premium Luxury trims. This one has a gloss black mesh grille, black trim throughout the exterior and Sport-specific wheels — the others rely much more heavily on chrome. Cadillac stepped it up in the design studio for the XT4, as one of its best qualities is the exterior design. It compares well to other small crossovers and doesn't look like your typical cookie-cutter crossover on the road. ThereÂ’s only one engine available, and itÂ’s a 2.0-liter turbocharged four-cylinder that makes 237 horsepower and 258 pound-feet of torque. When the XT4 came out for the 2019 model year, this engine was brand new. Today, Cadillac is passing it around the lineup to vehicles like the CT5 and CT4. A nine-speed automatic transmission is the only transmission option, as well. Our tester has all-wheel drive, but front-wheel drive is standard on lesser XT4s. There isnÂ’t a whole lot changed for the 2020 model year, but Cadillac did add an “Off Road” mode and made a bunch of safety equipment standard. With our test car being a Sport trim with all-wheel drive equipped, the base price is $42,295, a fair bit greater than the $36,690 standard car. After options, our XT4 totaled $48,310. The most expensive extra is a $1,500 Bose Centerpoint audio system, combined with navigation. An $1,100 Driver Assistance package brought adaptive cruise control, enhanced automatic emergency braking and reverse automatic emergency braking. A Cold Weather package added heated seats all around and a heated steering wheel for $850. Finally, the $470 Driver Awareness package brought automatic high beams and lane-keep assist. Senior Editor, Green John Beltz Snyder: This one grew on me the more I drove it. I was unconvinced for the first part of my drive, but then things started to feel more well-though-out as I used them. For instance, the line of buttons across the center stack looks daunting, until you turn the car on and their labels are illuminated. Then everything is easy to find thanks to the lighting, symmetry and the fact that you only have to look down a single line of buttons rather than hunt around a grid pattern.

Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."