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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Try the TB12 Method with Tom Brady's fancy Escalade limo

ESPN's 10-part documentary "The Last Dance" recently gave viewers an inside glimpse at the basketball GOAT Michael Jordan's rides. This week, the public has a chance to ogle one of the football GOAT's vehicles, and it's significantly different from any of the car's MJ drove. While No. 23 was most often seen in speedy sports cars, Tom Brady just listed a Cadillac Escalade limo for $300,000, or best offer. Posted by Becker Automotive Design, the builder of the vehicle, this is a 2018 Cadillac Escalade ESV Mobile Office. The Escalade has been stretched by 20 inches, including 10-inch lengthened rear doors, and it features additional headroom thanks to a five-inch extended-height roof. Inside, the rear row facing forward features three regular seats upholstered by Becker. The added middle row that looks toward the rear of the vehicle features two six-way power reclining VIP seats with electric leg rests. The VIP view sees a 32-inch HD LCD TV, while a 12-inch screen is mounted behind the VIP seats. Additionally, the Escalade has a Savant remote-control audio-visual system, two aviation-style folding tables with burlwood veneers, and a "high-end mobile internet router that allows for multiple service providers." “Parting ways with my Becker ESV wonÂ’t be easy," Brady said in a provided press statement. "From day one it became my sanctuary from the outside noise. I took pride in picking out all the customizations of the ESV; from the trim of the seats to the color of the rug. With such limited time in my busy schedule, the ESV gave me those extra minutes to study my play book, make phone calls and be with my family. Immediately my productivity went up and my stress came down. I hope the next owner will take great care of her; she will always be a part of the Brady family.” P.R. speak aside, the Cadillac is surprisingly cheaper now than it was when Brady purchased it. The ESV originally sold for $350,000, and with 13,000 miles on its clock, it is now listed for $300,000, or best offer. Considering Brady is the greatest football player of all time, no debate, and is set to have his own nine-part ESPN documentary, we wouldn't be surprised if the best offer is higher than the asking price. Maybe he'll take the money and trade up for a Lexani Escalade Mobile Office. Related Video:

2018 Cadillac XTS does its best CT6 impression

Although the Cadillac sedan lineup almost exclusively consists of rear-drive sedans, one last bastion of the old front-drive Caddy exists in the XTS. And it looks like the old-school XTS isn't going anywhere, since it just got a refresh that makes it look more like the CT6 and the CTS. This of course is a bit ironic considering the fact that the CT6 will look different in the near future. Until then, though, this update does make the XTS look more up-to-date. The main part of the headlights end higher up on the front fascia, while a strip of LED accent lights waterfall down the front bumper. The grille has slightly more sculpted slats, and the front badge has been scaled down a bit. There are no longer creases that unify the main grille and the lower one in the bumper, which help the car appear lower and wider than the outgoing model. At the back, the license plate position has been moved down to the bumper, and the trunk lid has more lines and creases. The taillights now have horizontal elements that extend toward the middle of the car. The exhaust finishers and the reverse light also look larger and more prominent now. The refreshed XTS also brings a couple of new trim options. There are new wheel designs both in 19- and 20-inch sizes. Inside, XTS buyers will be able to choose from three new color and upholstery combinations. Two of them, however, are exclusive to the Platinum trim level and come with semi-aniline leather seats. There's not really anything new mechanically with the 2018 XTS. The only major change seems to be a new tire design that is quieter and provides a smoother ride. Otherwise, the XTS will remain available with either the standard 3.6-liter V6 making 304 horsepower, or the optional 410-horsepower twin-turbocharged 3.6-liter V6 in the V-Sport model. The standard engine comes with either front-wheel drive or all-wheel drive, and the V-Sport is only available with all-wheel drive. Pricing has yet to be released for the 2018 model year. Related Video: Featured Gallery 2018 Cadillac XTS Image Credit: Cadillac Cadillac Luxury Sedan cadillac xts