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Cadillac ATS Crimson Sport Edition is here for a limited run

The Cadillac ATS has been a well-received entry into the small sport sedan segment for General Motors' premium brand, but keeping the model fresh is an understandably high priority. A two-door coupe variant is on the way and should help keep interest up, but the line's volume leader is still expected to be the sedan. In order to keep awareness high and sales going, GM will need to lavish a little attention on its four-door, as well. That's where the Crimson Sport Edition comes in.
Crimson Red Metallic paint is the exterior highlight for this special-edition Cadillac, while the interior is complemented with a number of microsuede touchpoints, including the heated steering wheel and shifter. To this point, the car's rich burgundy finish has only been offered on CTS-V Coupe and Sport Wagon models, and brand spokesperson Donny Nordlicht tells Autoblog that this is the first time that the company has offered a microsuede wheel with heat. Four interior trims are also available, although all have been seen previously.
The Crimson Sport will be limited to production this spring, and the trimmings can be added to either the 2.0T Performance or the V6 Premium specifications. Both rear- and all-wheel drive will be available, as well. Prices start at $46,010 for the turbocharged model and $51,010 for the V6 including destination fees, which represents a premium of $2,990 for the extra equipment.

Cadillac to ditch China-only LWB models for global 'right size'

We often think of Buick being General Motors' poster child in China, but would it surprise you to hear that Cadillac is just doing a bang-up job in the People's Republic? It's true, the Standard of the World is on fire, and it's doing so with a surprising group of buyers that are going to push through globe-spanning changes for the brand. Cadillac's average buyer age in the People's Republic of China is just 34. Yes, younger buyers dominate the Chinese market, but according to Reuters, Cadillac's young buyers want to drive and they don't want the typical businessman's German-badged sedan. Cadillac understands this, and is setting about to exploit it with a shift in its Chinese strategy. According to President Johan de Nysschen, the company will begin moving away from the China-only, long-wheelbase models, like the ATS-L. Instead, it will push for a global "right size" design, along with some stylistic changes. "You will see a softening of some of the hard edges, and more three-dimension styling on the side of the car," de Nysschen told Reuters, while noting that the cars will still be "instantly recognizable as Cadillac." Even without these changes, though, Cadillac has bucked the trend in China. At 17 percent, the company's sales exceeded the PRC's overall market growth of 7.3 percent by a significant margin. In fact, Cadillac's 2015 gains outpaced the overall market growth in China over the past three years, as the brand jumped to nearly 80,000 units. And the company is hoping to push that even higher, Reuters reports, with President Johan de Nysschen targeting a 25-percent increase in 2016. Related Video:

Cadillac previews CT6 interior and its 34 Bose speakers

We get an early monochrome look at the upcoming Cadillac CT6 interior thanks to its stereo system. Bose will debut its Panaray Sound System in the flagship sedan and have 34 speakers located throughout the cabin that will have the occupants bathing in sound. A close look at the interior mock-up shows little visible difference between the CT6 and the praised CTS; the only thing we could find was that the headrests are slightly different and the seat switches have been moved to the doors, a la Mercedes-Benz. As for that Panaray, Bose says it incorporates elements from the company's home and professional audio products, and was designed "exclusively" for this car. We don't know if that means it was tuned for the CT6 or that it will only ever be available on the CT6. Nor do we have any detailed specs on it at the moment, but there's a press release below with a few more tidbits and a high-res graphic above with details on each speaker. Bose Introduces First-of-its-Kind Panaray® Sound System for First-Ever Cadillac CT6 Advanced automotive sound system integrates elements from home products DETROIT, 2015-03-26 – Thirty-five years ago, Bose and Cadillac defined premium automotive audio, forever changing how people listen to music in a vehicle. Now Bose is introducing its most advanced and highest-performing automotive sound system – the Bose® Panaray® system, designed exclusively for the Cadillac CT6 sedan. The 2016 CT6 is a first in its segment, combining the prestige and technology of a range-topping vehicle with the dynamics and efficiency of a smaller one. The Panaray system marks the global debut of Bose Automotive's new line of "Advanced Technology Series" sound systems, integrating technologies and design elements from Bose home entertainment and professional audio products to deliver unprecedented performance in a car. "We asked Bose to create something truly special for this new vehicle: an unbounded sound system, providing an audio experience unmatched in any other luxury automobile," said Travis Hester, Cadillac CT6 executive chief engineer. "Cadillac CT6 customers will be elated by what they hear and feel when they switch on the Bose Panaray system." The Bose® Panaray® system reproduces music with more clarity, precision and deep bass than any system preceding it.