Auto blog

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

2013 Cadillac ATS 3.6 AWD

All-Wheel, All Right
There is no escaping the luxury all-wheel drive empire Audi has built for itself over the past 15 years. While nearly every high-end marque has at least one offering with power at all four corners, the hardware can't help but play second fiddle to Ingolstadt's Quattro kingdom. Leather-lined all-wheel drive is simply Audi the way minimum wage is an English degree. But General Motors seems hell-bent on raiding as many established fiefdoms as possible with the 2013 Cadillac ATS. Engineers and designers made no secret of the fact that the baby Cadillac was penned specifically to take on the BMW 3 Series, but Audi should be no less concerned about the newest luxury prince from Detroit.
GM has been stuffing all-wheel drive systems under their vehicles for years, but the effort hasn't come without nasty side effects. Unfortunate understeer, extra ride height, smallish wheels and porky curb weight meant opting for all-wheel drive was like signing your driving pleasure's death warrant. Would you like polished brass or brushed nickel hardware for your right foot's coffin, sir?

2020 Cadillac XT5 leaks onto web, adopts elements from smaller XT4

Cadillac just showed the new XT6 at the 2019 Detroit Auto Show, but today's news covers its smaller brother the XT5. A couple of leaked images on GM Authority along with information about the cars squirmed its way onto the web for the 2020 mid-cycle refresh, and we have the details for you. In looking at the shots here, not much has changed. The mesh grille is the most obvious update, adopting the same look as the compact XT4 crossover. Its lower grille has ever-so-slightly grown in size, and the headlights and taillights get new internal LED designs. Yawn. Better news comes out of the powertrain side. Information from the leak suggests GM's updated 2.0-liter turbo four-cylinder will be tapped for duty. As of now, the 2.0-liter offered in international markets has not been an option in the U.S. That could very well change this time around, since it's already being used in one Cadillac — see our first drive of the XT4 with this engine for the full breakdown on its improved refinement and efficiency. The 3.6-liter V6 will undoubtedly carry over, but it'll be getting the GM nine-speed automatic also paired to the new four-cylinder. This should be a marked improvement over the Aisin-based eight-speed torque converter it makes do with now. We weren't exactly blown away by the Cadillac XT6's interior, but expect styling elements from the slightly newer Caddy SUV to make its way to the XT5, too. A reveal for this updated crossover should be on its way soon, as GM will most likely be selling the updated 2020 XT5 before the year is done. We asked GM if it could confirm or deny any of the information in this report, and will update when we hear back. Related video: