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Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.

Jay Leno welcomes a 2016 Cadillac CTS-V into the garage

After checking out a multitude of classic cars and customs over the past few weeks, Jay Leno switches things up with a modern performance machine in the latest video from the garage – a 2016 Cadillac CTS-V. Leno is curious about Caddy's attempt to challenge the BMW M5 and Mercedes-Benz E63 AMG S, and he takes a long, technical look at the sedan with chief engineer David Leone. Not content to just peek under the hood, Leno puts the CTS-V up on the rack to see what it packs underneath the svelte body. Once he gets the lowdown on the Caddy's engineering, it's time for a drive. Leno also flexes his interviewing skills while behind the wheel and gets even more info about the CTS-V's capabilities from Leone. He seems fairly impressed, but Leno's most entertaining question about the 640-horsepower sedan is whether it can do a burnout. He provides a definitive answer to that at the end of the clip. Related Video:

Hottest Cadillac CT4-V and CT5-V rumored to offer manual transmissions

We recently received one large detail to fill in the picture of the hottest versions of the Cadillac CT4-V and CT5-V, the sedans maybe or maybe not called Blackwing. As you know, due to a platform switch caused by cost cutting at parent GM, the 4.2-liter twin-turbo Blackwing V8 won't figure in the equation because it won't fit in the engine bay of either sedan. The new, gone-too-soon engine is too wide and too tall. The hottest V models will turn to stalwarts in the range, the CT4-V appearing to get the 3.6-liter twin-turbo V6 used in the departed ATS-V, the CT5-V working with the 6.2-liter supercharged V8 also put to use in the Chevrolet Camaro ZL1 and C7 Corvette Z06. But all of this could mean good news for three-pedal enthusiasts; both engines have been paired with manual transmissions previously, and Muscle Cars & Trucks says both of the coming flagship V models will get manual transmissions. We've expected a manual in the CT4-V. Not only did GM President Mark Reuss say, "Cadillac will make manuals in V-Series" during the launch of the milder V variants, but spy video of the CT4-V from last summer captured a camouflaged CT4-V looking and acting like a car with a manual gearbox. However, no one surmised that the CT5-V would get a manual, too. None of the bigger sedan's competition is sold with a stick shift, and the retired CTS-V with the same 6.2-liter supercharged V8 was only sold with an eight-speed automatic, while just one aisle over the Camaro ZL1 offered a six-speed manual and the Corvette Z06 a seven-speed manual. The last time Cadillac put a row-your-own in the midsize luxury scorcher was the second-gen CTS-V — the one that came in a wagon bodystyle, too — which paired a supercharged LS9 V8 derived from the C6 Corvette ZR1 and a six-speed Tremec manual. MCT doesn't cite any sources, so take this as rumor for now. It's possible to read Reuss' statement in line with this rumor, though. The assumption has been that the plural "manuals" referred to multiple stick shifts going into multiple CT4-V sedans, whereas he could have meant there will be two manual-equipped sedans in the V-Series range. We'll hope for the best and see what pops out of the transmission tunnels on both sedans when they debut later this year. Related Video: