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Cadillac ATS and CTS get blacked-out treatments

Some still think of gallons of chrome when Cadillac comes to mind, and some of the automaker's models still take the blinged-out approach (we're looking at you, Escalade). But for those whose impression of the America luxury marque's is about more than brightwork, Caddy has announced a new Black Chrome package. Available for the ATS coupe, ATS sedan, and CTS sedan, the optional package, as you might have guessed, applies dark chrome to the outside of the vehicle. On the ATS, that includes the front grilles (upper and lower) and rear trim, as well as body-colored door handles, gloss black window moldings, and dark-finish 18-inch alloys. Buyers can choose to apply the package to the Luxury or Premium trim, with the 2.0-liter turbo or 3.6-liter V6, in rear- or all-wheel drive, with four exterior paint choices, any interior available, and in two- or four-door bodystyles. The package goes for $795 on the sedan and $595 for the coupe. The package costs a little more for the CTS but includes a bit less trim, limited to the grille and those same 18-inch alloys. It can still be paired to the 2.0 turbo or 3.6-liter V6 in rear- or all-wheel drive, with three exterior tints and a limited selection of interior treatments. Pricing here starts at $1,295 with the Luxury trim, or $1,095 in either Performance or Premium spec. Those looking for a shinier treatment, however, need not apply. Related Video: Cadillac Introduces Black Chrome Package for ATS and CTS ENHANCES ENGAGING PERFORMANCE, STRIKING DESIGN 2016-03-14 Cadillac today introduced the Black Chrome Package for Cadillac ATS Sedan and Coupe and Cadillac CTS Sedan. The package further enhances the engaging performance and the striking design of the ATS, a Consumer Guide Best Buy for three years in a row, and the CTS, named one of Car and Driver's 10Best for three years in a row. The Black Chrome Package is available now to order at local Cadillac dealerships or through the Build Your Own tool on the Cadillac.com website. For additional information, customers can call Cadillac Customer Experience at 1-800-458-8006.

Watch the 2014 Cadillac CTS live-stream reveal

Despite many an image leaking onto the Internet over the weekend, today is the official day for the debut of the all-new 2014 Cadillac CTS. You want the nitty-gritty details of Cadillac's new sedan? Click here.
If you want to watch the 2014 CTS makes its live debut in front of a throng of auto journalists, then just watch below, as Cadillac is live-streaming the event at 7:15 PM EST. That's only a few minutes from now, so click here to start watching, and stay tuned for our first live images of the CTS from the New York Auto Show.

Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.