1972 Cadillac Deville on 2040-cars

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Cadillac toned down ATS Coupe design due to customer feedback [w/poll]

Automakers always face a difficult decision when it comes to styling their cars. Design them too blandly and nobody will get excited about them. But style them too aggressively and they'll often end up turning off potential buyers.
Cadillac, for its part, is no stranger to aggressive design, but when it came to the new ATS Coupe, it elected to tone things down a bit. Speaking with The Detroit News in a wide-ranging interview, Cadillac design director Bob Boniface revealed that the original design for its compact coupe was edgier - closer to that of the CTS Coupe - with a wedgier profile, a more steeply raked beltline and a more severe grille. But potential customers surveyed in clinics apparently didn't like it. They found it looked heavy, inefficient and not fun to drive. So Boniface and his team literally went back to the drawing board and "took as much visual mass out of the car as [they] could." The resulting coupe, while handsome, looks far more similar to its four-door companion than did Cadillac's CTS.
What do you think, does the new ATS Coupe look just right, or is it too conservative? Voice your opinion in our quick online poll.

2014 Cadillac CTS

Fixated By Europeans, GM Ensures The Third Time Is A Charm
Few things are better for consumers than competition raising the bar. And no campaign seems fiercer than the one currently underway in the midsize sport-sedan segment now that Cadillac has introduced its all-new 2014 CTS to go head-to-head against the benchmark Audi A6, BMW 5 Series and Mercedes-Benz E-Class.
While the CTS has been on the market for slightly more than a decade, up until this third-generation, Cadillac hasn't truly had the proper high-performance rear-wheel-drive architecture to build a genuine world-class fighter, both inside and out. And now that the American automaker has successfully mirrored Audi, BMW and Mercedes in overall vehicle size, engine output and cabin appointments, the first shots have been fired.

Cadillac V-Performance Academy joins free driving school party

Just in case you needed another reason to want one of Cadillac's hottest performers, starting with the 2017 Cadillac CTS-V and ATS-V, the first owner of each vehicle can score a free two-day course at Spring Mountain Motor Resort with the V-Performance Academy. According to Spring Mountain's website, the V-Performance Academy "is designed for drivers of all experience levels and includes dynamic car control exercises, visual skill development, and proper cornering techniques," with "brief" classroom sessions sprinkled in. Driving programs like the V-Performance Academy are all the rage right now. In the last few weeks alone, both Fiat and Ford announced free one-day academies baked right into the price of cars like the 124 Abarth and Focus RS. As with the Ford and Fiat courses, Cadillac is providing the learner cars. But where those other courses call on vehicle owners to shell out for airfare, food, and in Fiat's case, lodging, Cadillac covers tuition – a $2,420 expense for non-owners – along with two nights in one of Spring Mountain's "luxury condominiums" and breakfast and lunch during both driving days. Students are still on the hook for airfare, although Caddy will shuttled attendees from Las Vegas McCarren to the track/resort, some 55 miles away. If you can't shell out for the flight to Las Vegas, a new CTS-V or ATS-V, or simply can't spare two days for a driving school, Cadillac is ramping up for another year of its one-day, traveling V-Performance Lab, which will run at Lime Rock Park in Connecticut and at Circuit of the Americas in Texas. Related Video: