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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

2017 GMC Canyon steals Cadillac's V6 for a little more power

GMC is fortifying the Canyon with a new powertrain and two new trim levels for 2017. GMC will give the Canyon the 3.6-liter V6 found in the Cadillac ATS, CTS, CT6, and XT5 crossover. The engine will be matched to an eight-speed automatic transmission, which also can be found on Cadillacs, the new 2017 Colorado, and other General Motors vehicles. The new engine comes with variable valve timing, improved direct injection, and Active Fuel Management, which is a form of cylinder deactivation that shuts off two cylinders to increase fuel efficiency and performance. Power is up from 305 to 308 horsepower, while torque increases from 269 to 275 pound-feet of torque compared to the old 3.6-liter V6. With the new transmission, the Canyon benefits from a higher first gear ratio, which should help drivers get off the line more easily when towing large cargo, and lower overdrive ratios for improved fuel efficiency. The 2016 model had a six-speed automatic. The Colorado also gets the eight-speed transmission for '17. GMC previously announced the All Terrain X and Denali models. The All Terrain X trim is offered on the SLE model and comes with the new 3.6-liter V6 engine or the 2.8-liter Duramax turbo-diesel. The All Terrain X gets Goodyear Wrangler DuraTrac P225/65R17 all-terrain tires, a body-color grille surround and matching rear step bumper, bespoke 17-inch aluminum wheels, and a spray-on bedliner. The truck also is fortified with Hill Descent Control and an off-road suspension. The Denali carries the flag as the most luxurious Canyon model and gets a Bose seven-speaker audio system, more chrome, and interior upgrades. In addition to the new models and the powertrain, the 2017 Canyon will be offered with new colors – Dark Slate Metallic, Mineral Metallic, and Red Quartz Metallic – a new IntelliLink radio with a seven-inch touchscreen, a heated steering wheel as an optional extra, and Standard Teen Driver Mode. The 2017 Canyon, with all of its changes, will be available in the fourth quarter of the year. Related Video: Featured Gallery 2017 GMC Canyon Denali: LA 2015 View 14 Photos News Source: GMC Cadillac GMC Truck Luxury Off-Road Vehicles engine gmc canyon chevrolet colorado