1969 Cadillac Coupe Deville on 2040-cars

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2014 Cadillac CTS debuts new design, twin-turbo power, Vsport model [w/video]

If ever there were a Cadillac to truly rival the world's best, this could be it.
With every new model, Cadillac indeed gets closer and closer to actually performing at the top of its class, rivaling those crafty Germans at their own sport/luxury sedan game. The best example yet of Cadillac's efforts to challenge the world came last year, when we met the 2013 ATS - a vehicle that we praised for its on-road dynamics and interior refinement, and later went on to be named North American Car of the Year.

Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

Gimp Pimp and Aqua Volvo at 24 Hours of LeMons | Car Club USA

Car Club USA heads to Sonoma, CA where the Gimp Pimp Cadillac and Aqua Volvo will take on all the crazy, sub-$500 competition at the 24 Hours of LeMons endurance race. "Over the last 30 years, car racing has gotten extremely serious and extremely expensive and it just seemed like there was a real need to make it accessible again," said LeMons founder Jay Lamm. The result is a series of endurance races across the US and Australia where all you need to join the fun is a junky car and some basic safety equipment. "It's just fun, compared to pro racing," said Wendy Epstein, driver of a 1979 Volvo 242 in bright "Aqua Volvo" livery. "24 Hours of LeMons is a form of racing that is designed to be cheap and easy, and anybody can do it," said Bill Manfroy, driver of the Gimp Pimp, a 1996 Cadillac SLS with some important modifications. "Part of what makes the Gimp Pimp Cadillac so special is that it does have hand controls, so it gives access to people like me that ordinarily get to race." "Which makes it perfect for LeMons." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Motorsports Weird Car News Cadillac Volvo Driving Racing Vehicles Car Club USA Videos Original Video viral video