1962 Cadillac Deville Base Hardtop 2-door 6.4l on 2040-cars

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Cadillac logo losing its wreath?

The easily recognizable Cadillac logo dates back to the company's founding in the early 1900s, but over the last 110 years, there has been an on-again, off-again love affair with the wreath surrounding the crest. Cadillac's current badge design has used the wreath since the 1980s, but Automotive News is reporting that GM's luxury division is planning to ditch the laurel wreath for a cleaner-looking logo.
The new logo could make its debut as early as next month on a new concept car that will be revealed at the Pebble Beach Concours d'Elegance, although the report also says that it might be until 2015 before it makes its way to a production car. Even then, it doesn't like anything has been finalized yet, as the article also says that plans could still change.
As Cadillac looks to improve its global presence as a luxury automaker, the report says that a simpler logo could make it easier for designers to incorporate the badge onto the car - either in the grille or above the grille (possibly in a fashion similar to Mercedes-Benz). Head on over to the AN article, which shows the Cadillac logo dating back to its earliest design.

Expensive Cadillac ELR at least comes with free Level 2 home charger

"But wait, there's more!" Anyone who's watched late-night television is familiar with the telltale phrase of a spokesman looking to reel in a potential customer who may otherwise be disinterested in what's being advertised. Now, General Motors, faced with selling the first Cadillac extended-range plug-in vehicle to a public that may find it rather expensive, is throwing in a bonus. In this case, GM will give away a 240-volt home fast charger to "early" buyers of the Cadillac ELR, including professional installation. How early? Well, we're not finding that information in the press release below, so it may be a moving target. Earlier this month, GM said it would offer the ELR for a 39-month lease for $699 a month for qualified lessees. The deal requires $5,999 down and GM originally said it would only be good until the end of the month (though we assume that could change). It's also an "ultra-low-mileage" lease that allows for only 10,000 miles of driving each year, before per-mile surcharges of 25 cents kick in. Last fall, GM set the base price for the ELR at $75,000, before government incentives get factored in. Like its Chevy Volt sibling, the ELR can go about 340 miles using both the electricity in the battery and the gas-powered on-board generator. Check out our ELR First Drive here. Cadillac Enhances ELR Buying Experience Early adopters to receive complimentary home charger and installation DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe. "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market." Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers. The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range.

Carpool Deville aims to be the world's fastest hot tub

The world needs crazy inventors with wild dreams. While we might not long for the things that they create, their contraptions certainly make the day a little more enjoyable. Take the Carpool Deville as an example. Nobody (well, almost nobody) is asking for a hot tub fashioned from a 1969 Cadillac that is still drivable. But now that you know that such a beast exists, don't try to tell us you aren't at least intrigued.
The team behind the six-year-long project has a pretty ingenious setup worked out. The Caddy's original 472-cubic-inch (7.7-liter) V8 both provides propulsion and heats the water. The interior is entirely replaced with a watertight, fiberglass tub that includes working jets, and the controls are all done by hand.
As if just building a mobile hot tub isn't enough, the team behind the Carpool Deville plans to take it racing too. Specifically, they intend to go to the Bonneville Salt Flats later this year to make a top speed run while immersed in water at over 100 degrees. They even have a roll cage all set to install to meet the safety requirements there.