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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

Brock Lesnar does M. Bison impression on Cadillac CTS

There's no doubt that a huge amount of physicality is required to survive night after night in the ring as a professional wrestler. Conversely, the storylines that tie all the action together are as staged as any soap opera. However, there's nothing fake about watching two axes being embedded in a Cadillac CTS by WWE wrestler Brock Lesnar. Lesnar's prodigious brawn was really putting this luxury sedan out of its misery, though. With matte black stripes on the hood, fake fender vents, camouflage along the side, and a decal proclaiming "Redneck" on the windshield, this particular Cadillac was far from the standard of the world. In favor of the CTS' build quality, Lesnar's hatchets didn't immediately do quite as much damage as you might expect, and he had to take several swings to achieve the destruction here. If you think that destroying a sedan one piece at a time sounds like something from a video game, you aren't alone. Someone else noticed a definite similarity to the bonus round from Street Fighter 2 where you get points for beating up a car at the dockside until it falls apart. Appropriate sound effects were even added, but having Lesnar throw a few pixelated fireballs would have been a nice inclusion, too. For the significantly longer, original version, check out the one embedded below. After Lesnar crushes the CTS, the actual wrestling does eventually ensue. The Caddy even briefly acts as a prop for some of the action.

Ford Expedition, F-150 Limited and Cadillac V Series | Autoblog Podcast #583

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and Assistant Editor Zac Palmer. First, they talk about the cars they've been driving, including the Ford Expedition, Ford F-150 Limited and the Mini Cooper JCW Knights Edition. Then they discuss the news, including Ian Callum stepping down from Jaguar, Cadillac's V cars and the latest in the saga between FCA and Renault. Autoblog Podcast #583 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Ford Expedition Ford F-150 Limited Mini Cooper JCW Knights Edition Ian Callum resigns from Jaguar Cadillac V FCA backs down from Renault merger talks Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: