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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

2016 Hennessey CTS-V is properly ridiculous with 1,000 horsepower

We truly live in a halcyon era of automotive performance with models like the latest Shelby GT350 Mustang and 707-horsepower Challenger Hellcat. And now Hennessey Performance Engineering is bringing something with absolutely obscene power to the world with its tuned 2016 Cadillac CTS-V that packs a ludicrous 1,000 horsepower. The latest CTS-V isn't even on sale yet but should be a powerhouse straight from the factory. Under its carbon fiber hood is a 6.2-liter supercharged LT4 V8 with 640 horsepower and 630 pound-feet of torque that makes the sedan capable of a 200-mile-per-hour top speed. Hennessey's take ditches the blower in favor of two turbos to feed air to the engine. To cope with the extra power, the mill gets upgrades like forged aluminum pistons and forged steel parts for the rods and crankshaft, and transmission upgrades are also necessary to make it all work. Buyers can even spec things like carbon-ceramic brakes and a widebody kit to allow for bigger tires. The crazy numbers are leading to some big performance claims from company founder John Hennessey. "I believe that our 2016 Twin Turbo CTS-V will have a top speed approaching 240 mph," he said in the Caddy's announcement. Hennessey is building just 24 of these 1,000-horsepower sedans for the 2016 model year. However, for those that want to keep the supercharger under the hood, the company is also offering upgrades with 750 hp and 800 hp for the CTS-V too. All of them sound absolutely ridiculous in an utterly fantastic way. 2016 HPE1000 Twin Turbo Cadillac CTS-V Texas Tuner Plans to Build World's Fastest 4-Door Sedan Sealy, Texas-When the next generation Cadillac CTS-V hits the streets later this year, it will have 640+ hp and a top speed of nearly 200 mph. To the team at Hennessey Performance Engineering (HPE), this is a good starting point. The company plans to pick-up where they left off with the last gen CTS-V by producing the world's fastest 4-door sedan: The Hennessey HPE1000 Twin Turbo CTS-V. "A couple of years ago, the State of Texas gave us the opportunity to test one of our specially tuned CTS-Vs – our VR1200 Twin Turbo coupe. It ran 221 mph (356 km/h) on State Highway 130, near the Circuit of the Americas", said company founder, John Hennessey. "It was still pulling on when we ran out of road. I believe that our 2016 Twin Turbo CTS-V will have a top speed approaching 240 mph (386 km/h)". Hennessey plans to offer a limited run of only 24 units for the 2016 model year.

Expensive Cadillac ELR at least comes with free Level 2 home charger

"But wait, there's more!" Anyone who's watched late-night television is familiar with the telltale phrase of a spokesman looking to reel in a potential customer who may otherwise be disinterested in what's being advertised. Now, General Motors, faced with selling the first Cadillac extended-range plug-in vehicle to a public that may find it rather expensive, is throwing in a bonus. In this case, GM will give away a 240-volt home fast charger to "early" buyers of the Cadillac ELR, including professional installation. How early? Well, we're not finding that information in the press release below, so it may be a moving target. Earlier this month, GM said it would offer the ELR for a 39-month lease for $699 a month for qualified lessees. The deal requires $5,999 down and GM originally said it would only be good until the end of the month (though we assume that could change). It's also an "ultra-low-mileage" lease that allows for only 10,000 miles of driving each year, before per-mile surcharges of 25 cents kick in. Last fall, GM set the base price for the ELR at $75,000, before government incentives get factored in. Like its Chevy Volt sibling, the ELR can go about 340 miles using both the electricity in the battery and the gas-powered on-board generator. Check out our ELR First Drive here. Cadillac Enhances ELR Buying Experience Early adopters to receive complimentary home charger and installation DETROIT – Cadillac is offering a complimentary 240-volt home charging station and installation to early buyers of the all-new 2014 ELR electrified luxury coupe. "The ELR's blend of leading technology with provocative design and fun-to-drive performance is set to bring new buyers to Cadillac and to electrification itself," said Uwe Ellinghaus, chief marketing officer, Global Cadillac. "Professional installation of the fastest home-charging unit is a natural way to mark the introduction of ELR to the luxury market." Cadillac is offering the ELR on an ultra-low-mileage, 39-month lease for qualified lessees at $699 per month with $5,999 due at signing after all offers. The Cadillac ELR offers a convergence of luxury, electrification and sporty driving in a premium coupe with dynamic design and an award-winning range-extended electric powertrain capable of 340 miles of total range.