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Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

Hotter Cadillac CT5-V prototype spotted with a manual transmission

Fans of the old Cadillac CTS-V (and high-performance sedans in general) may have something to be excited about. A series of interior photos leaked Tuesday reveal that prototypes of the forthcoming higher-output variant of the CT5-V Sedan have been equipped with a manual gearbox. Exclusive: Photos show the wilder Cadillac CT5-V will have a manual transmissionhttps://t.co/Ta8hZ804eg — The Drive (@thedrive) March 10, 2020 Photos obtained by our friends at The Drive show a partially camouflaged CT5-V prototype with a full interior and what appears to be a manual gear selector. While the shifter and its boot are partially obscured by a plastic covering, it's obvious that the knob is not the same one paired with Cadillac's automatic gearboxes, such as the one featured in our expertly augmented photo above.  This is not the first time the potential for a stick-shift option in the new, higher-end "V" cars has been floated. Rumors suggesting that the as-yet-unnamed higher-output CT4-V and CT5-V models might be so-equipped (at least optionally) circulated late in 2019. This, in addition to significantly higher power outputs and revised suspensions will set them apart dramatically from the base CT4-V and CT5-V, which are intended to compete with the likes of the Audi "S" line of vehicles.  CT4-V spied View 40 Photos GM has been quite cagey when it comes to details about these new models. We know they'll follow in the footsteps of previous-generation "V" cars, which were aimed squarely at Europe's powerhouse sport sedans. The hotter CT5 variant is expected to employ the automaker's 6.2-liter supercharged V8, which made 640 horsepower in the now-dead CTS-V.  We reached out to Cadillac for comment and were told by a spokesperson, "The ultra-performance variants of our Cadillac CT5-V and CT4-Vs are still under development.  We will have more details to share in the next few weeks and the CT5-V and CT4-V ultra-performance versions will debut later this year. Until then, I can only confirm that these cars will build on V-SeriesÂ’ respected legacy." Hopefully, GM won't make us wait too much longer for official details of these new high-performance models, including what we should expect in terms of powertrain availability and launch timing. Stay tuned. Related Video:

Cadillac flagship, possible production Elimiraj, caught testing

One of the biggest debuts at the Monterey car week, both literally and figuratively, was the Cadillac Elmiraj Concept. The massive coupe made quite a splash with the show's well-heeled guests. Now, we have what might be the very first images of the Elmiraj, or whatever it may be called when it reaches production, out testing.
Don't let that modified Chevrolet Caprice body fool you, this car is about four to six inches longer than Chevy's US-spec cop car, from the A-pillar forward. According to our spy, with the Caprice at 203 inches and the concept at 205, adding a few extra inches here and there fits the bill for the four-door Elmiraj that was hinted at in Jay Leno's Garage.
There are a number of other classic mule signs on this car, including a cover over the fuel door and heavily modified front and rear fascias, each of which serves to hide some significant change from the standard Caprice. Using a Caprice for development also, hopefully, hints at something that big Cadillacs like the XTS have lacked - rear-wheel drive.