* 2004 Cadillac Deville Dhs * Low Miles* 97k* Garage Kept* Very Clean!! on 2040-cars

Auto blog

Confident new Cadillac marketing boss ready to take on Tesla, BMW

When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe Ellinghaus to be its marketing chief late last year, and the German-born Ellinghaus is now saying that he's targeting potential customers of Tesla Motors, in addition to BMW, for potential growth in sales of the Cadillac ELR extended-range plug-in. Appointed to Cadillac's head of marketing last November, Ellinghaus recently told Advertising Age that GM needs to highlight the Cadillac's looks and performance. He complimented Tesla for putting more emphasis on those attributes in the Model S than on its lack of emissions or lack of refueling costs (but Tesla hasn't shied away from highlighting the EV's savings). Ellinghaus says that trying to gear advertising "for people who are tree-huggers and green-wash an entire brand" won't be successful. You don't say. So far, the ELR hasn't made much of a dent in US car sales. Through May, Cadillac, which spent about $280 million on all of its US marketing last year, sold 293 units, whereas Tesla had been approaching the 11,000-unit figure for the Model S. With that in mind, Cadillac may be working on a sportier version of the ELR, as spy shots of a test vehicle from May revealed larger brakes and wheels. You can read our First Drive impressions of the ELR here.

Cadillac gives ATS, CTS new V6 for 2016

Replacing the existing 3.6-liter V6 in the Cadillac ATS and CTS is... another 3.6-liter V6. But this one promises higher output, while consuming less fuel, and making less noise. Like the V8s in the CTS-V and Escalade, it's got cylinder-deactivation technology to cut it down to a four-pot under lighter loads, as well as automatic stop/start, and comes mated to an eight-speed automatic transmission. The new engine produces 335 horsepower and 284 pound-feet of torque. That's a modest improvement over the 321 hp and 275 lb-ft mustered by the unit it replaces. But it also delivers an approximate improvement of nine percent in fuel economy and eight percent in carbon emissions. That's what we'd call a win-win, even if it's a modest one. Of course, those ATS or CTS buyers attracted to higher efficiency will still likely go for the 2.5-liter inline-four or the 2.0-liter turbo four. And those more inclined towards performance will be tempted by the 3.6-liter twin-turbo V6 in the ATS-V or CTS Vsport – or the 6.2-liter supercharged V8 in the CTS-V, for that matter. But those customers looking for the best of both worlds will surely be pleased by the improvements the new atmospheric V6 and 8-speed gearbox bring to the table. Related Video: New Technologies Boost Efficiency for 2016 CYLINDER DEACTIVATION AND START/STOP SYSTEMS BEGIN PRODUCTION ON ATS AND CTS PRODUCT LINES 2015-10-09 Renowned for luxury and design, Cadillac has recently added dynamic driving performance to its list of attributes. Now as 2016 model year production begins, Cadillac adds new fuel-saving technologies. Active Fuel Management and Automatic Stop/Start technologies, and widespread use of a new 8-speed transmission, are combining to raise fuel economy ratings and reduce emissions in Cadillac's portfolio. Cadillac's all-new six cylinder engine contains Active Fuel Management, or cylinder deactivation, technology enabling it to seamlessly switch from six-cylinder to four-cylinder operation under certain light-load conditions, while maintaining excellent performance. The new 3.6-liter engine is part of the 2016 ATS and CTS product lines. Additionally, the Cadillac Escalade luxury SUV's V8 will shift to four-cylinder operation in many daily driving conditions, as will Cadillac's all-new high performance CTS-V sedan.

Liberace's gilded Cadillac could be yours

With their chrome grilles and oversized wheels, it's hard not to notice a Cadillac these days. But this one is even more blingtastic on account of the 23.75-karat gold-leaf bodywork.
The 1931 Cadillac Golfer's Drop Head Coupé is said to have belonged to the inimitable performer Liberace, who didn't just have it covered in gold - he also had the exterior door handles plated in silver and the inside handles in 24-karat gold as well. It's also got a white leather interior and headlights that - well ahead of their time (if you'll pardon us, Mr. Tucker) - pivot with the steering wheel. All that bling is powered by a 5.7-liter V8 mated to a three-speed automatic transmission that pales in comparison to the seven, eight and even nine-speed gearboxes appearing on luxury sedans today.
The project was undertaken over the course of three years in the 1970s by one Jack Smith from Kansas. Smith (if that was his real name) sold it at auction in 1975, and it was most recently displayed for 12 years at a museum in Germany which claimed it was Liberace's own. The car is now going up for sale by Barons' at the Sandown Park horse racing track in Surrey, England, on September 17, when bidding starts at 85,000 pounds - equivalent to over $130,000 at today's rates.