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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

2013 Cadillac ATS 3.6 AWD

All-Wheel, All Right
There is no escaping the luxury all-wheel drive empire Audi has built for itself over the past 15 years. While nearly every high-end marque has at least one offering with power at all four corners, the hardware can't help but play second fiddle to Ingolstadt's Quattro kingdom. Leather-lined all-wheel drive is simply Audi the way minimum wage is an English degree. But General Motors seems hell-bent on raiding as many established fiefdoms as possible with the 2013 Cadillac ATS. Engineers and designers made no secret of the fact that the baby Cadillac was penned specifically to take on the BMW 3 Series, but Audi should be no less concerned about the newest luxury prince from Detroit.
GM has been stuffing all-wheel drive systems under their vehicles for years, but the effort hasn't come without nasty side effects. Unfortunate understeer, extra ride height, smallish wheels and porky curb weight meant opting for all-wheel drive was like signing your driving pleasure's death warrant. Would you like polished brass or brushed nickel hardware for your right foot's coffin, sir?

Cadillac ELR next EV to get Plugless Power wireless charging tech

Evatran has been testing its Plugless Power wireless charging systems for electric vehicles in the Chevy Volt and Nissan Leaf for years now and made the tech commercially available early this year. With the growth of the EV market, Evatran is getting ready to expand as well. The company announced today that it will add three premium EVs to the Plugless Power system by the end of the year, with the first (and so far only) named model being the Cadillac ELR. We expect it was not difficult for Evatran to adapt the Plugless Power system to the ELR, since the vehicle's powertrain is so similar to the one in the Volt. The main problem we see is that Cadillac has only sold 390 ELRs (as of the end of June), so this first Plugless Power expansion isn't exactly going to ignite sales, even if every ELR owner opts for the cool tech. If one of the next two announcement is for the Tesla Model S, though, then you're talking numbers. Speaking of the future, what models do you think will be next? The Plugless Power L2 wireless systems were recently declared safe by the Intertek and start at $2,470, not including installation or government incentives. All the online/smartphone connectivity features that work with the car when it's got a cord stuck in it work with the L2 system, Evatran says. Orders start today, and the ELR package will be available September 1. There's more, including a local news report on the technology, below. WSLS 10 NBC in Roanoke/Lynchburg Va Wireless Vehicle Charging available to Cadillac ELR owners starting September 1st The Cadillac ELR Joins the Growing List of Compatible Electric Vehicle ("EV") Models from Evatran, the World Leader in High-Power Wireless Charging RICHMOND, VA July 28, 2014 – In an exciting statement today, Evatran Group, Inc. ("Evatran"), announced that its PLUGLESS wireless charging technology would soon be available on the Cadillac ELR. Evatran, the first Company in the world to make wireless charging available to individual EV drivers, currently has systems that are compatible with the Nissan LEAF and Chevrolet Volt. The Cadillac ELR is the first model to be announced in what is intended to be three new premium model announcements by the end of 2014. Evatran will begin accepting advanced orders today for deliveries as soon as September 1st. "The launch of the Cadillac ELR system is an important milestone for us," commented Rebecca Hough, Evatran CEO and Co-Founder.