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Cadillac confirms 420-hp twin-turbo V6 for 2014 CTS [w/videos]

The 2014 CTS will break cover next week at the New York Auto Show, but Cadillac has released a few details of what we can expect to find under the car's hood. As we saw in some spy shots back in January, the biggest news for the midsize Caddy will be a twin-turbocharged V6 producing a whopping 420 horsepower and 430 pound-feet of torque.
This LF3 engine will be paired to a new eight-speed automatic transmission, which will help balance performance and fuel economy. We still don't know how much the 2014 CTS has grown in terms of size and weight, but General Motors says that new sedan will return 17 miles per gallon in the city and 25 mpg highway with the new engine to go with a 0-60 mile per hour time of 4.6 seconds - that means the new CTS will have the fuel economy close to the current base model sedan and acceleration not too far from the current CTS-V. General Motors also confirmed that this twin-turbo V6 will be available in the 2014 XTS this fall.
The next-generation CTS will carry over the 3.6-liter V6 from the current car (likely as a base engine) and also add the 2.0-liter turbo four-cylinder from the ATS. Check out all the details on this new engine and watch a few videos (including GM's nifty tilt rig) by scrolling below.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac ATS to go racing in 2015 as CTS.V.R replacement

Cadillac has been racking up victories with the CTS.V.R in Pirelli World Challenge racing for two model generations now, including recent GT class championships in 2012 and 2013. However, even winning racers eventually have to retire, and it looks like the CTS may be taking a bow at the end of the season. In its place, Caddy is reportedly working on a new racecar based on the ATS Coupe, and it might even get to compete internationally.
According to Racer, Pratt & Miller Engineering is leading the development and is already lapping the ATS racecar in Michigan for testing. It reportedly drops the CTS' V8 in favor of a twin-turbocharged V6 powering the rear wheels. Since this is the same team behind the hugely successful Corvette Racing program and the current CTS.V.R, the latest car appears to be in good hands.
The new model would also adhere to GT3 rules, according to Racer, and that might signal a big change for Cadillac's motorsports program. It means that the ATS could be sold to teams in the numerous series around the world that accept these vehicles. That would broaden the luxury coupe's exposure and put it up against GT3 racecars from premium brands, like Bentley, Porsche and McLaren. If it wins, the change could be a marketing bonanza for the brand.