Cadillac Dts White Diamond Ext And Light Gray Leather Interior on 2040-cars

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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

Cadillac CT6 beefs up with 400-hp twin-turbo V6

Cadillac's engine lineup is set to get a makeover led by the potent powerplants under the hood of the CT6. Our man Steven Ewing is onsite at an event in Detroit reporting all the details. Here's what we know so far: The CT6's top engine will be a 3.0-liter twin-turbo V6. It's the first twin-turbo with cylinder deactivation, which essentially makes the V6 able to convert to a V4 unit. Power will be 400 horsepower at 5,500 rpm and 400 pound-feet of torque at just 2,500 rpm. No word on what a potential CT6-V would get. The CT6 will also have a naturally aspirated V6 that Cadillac is claiming to be all-new. It's rated at 335 hp at 6,800 rpm and 284 lb-ft at 5,300 rpm. That's an improvement of 14 hp and nine lb-ft compared with today's 3.6-liter V6, and fuel economy increases nine percent. Cadillac says it's the highest output for a naturally aspirated V6 that's SAE-certified and runs on regular fuel. Both of these V6s will have stop/start technology and will be paired to with eight-speed automatic transmissions. The 3.6-liter V6 will also be used in the 2016 CTS and the 2016 ATS. Meanwhile, Ewing reports that Cadillac says the ATS-V is actually more powerful than initially announced, though there are no numbers to flesh that claim out as yet. The brand also plans to offer four- and six-cylinder diesel engines in various vehicles and new V8 options. The CT6 bows at the New York Auto Show. It will use an aluminum-intensive body that reduces weight by 198 pounds compared with a steel setup and continues Cadillac's creased design language used on the CTS and ATS models. The CT6 goes into production late this year in Detroit. Related Video: Cadillac Next-Gen V-6 Engines Led by 3.0L Twin Turbo Segment-leading power, efficiency in world's most advanced six-cylinder DETROIT – Cadillac today announced a new generation of V-6 engines, led by an exclusive Twin Turbo V-6 that will be one of the industry's most advanced six-cylinder gasoline engines. It leverages the latest technology to balance efficiency, performance and refinement in the upcoming, top-of-the-range CT6 luxury performance sedan. The all-new Cadillac 3.0L Twin Turbo is designed to achieve new thresholds of refinement and specific output for the brand's new prestige luxury sedan, which makes its world premiere March 31, at the New York International Auto Show. Production begins late this year at General Motors' Detroit-Hamtramck Assembly Plant.