2010 Cadillac Dts Platinum on 2040-cars

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2021 BMW M3/M4 and Volkswagen ID.4 revealed | Autoblog Podcast #646

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by West Coast Editor James Riswick. Together, they tackle a week's worth of big news, including the reveals of the BMW M3 and M4 and Volkswagen ID.4, as well as Tesla's Battery Day. Greg's been driving the long-term Subaru Forester, and gives us an update on that, while James discusses the current state and direction of Cadillac after driving the CT5. Then, the two dads talk about child seat safety, as well as random things they've learned from having children of their own. Autoblog Podcast #646 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2021 BMW M3 and M4 revealed with a standard manual and up to 503 horsepower 2021 Volkswagen ID.4 breaks cover with 250-mile range Why the Volkswagen ID.4 is a Very Big Deal Elon Musk promises $25,000 car, EV battery cell that costs half — but not soon 2022 Tesla Model S Plaid coming with three motors and more than 1,100 horsepower Cars we're driving: Long-term 2019 Subaru Forester 2020 Cadillac CT5 A conversation on child car seats Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts BMW Cadillac Subaru Tesla Volkswagen Safety Coupe Crossover Electric Luxury Performance Sedan

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video: