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Watch Brad Pitt's Chinese Cadillac XTS commercial

Once upon a time, in a land not so far from this one, Brad Pitt was the very face anti-consumerism. You see, when he slipped into the role of the elitist-loathing, food-abusing, violence-embracing Tyler Durden from Fight Club, his visage was inextricably married to images of leveling credit card corporations with nothing more than a little human fat and some determination. Of course, that was before Pitt settled into old age with a passel of children at his feet. Now, it seems, he'll shill for something as long as it doesn't damage his reputation in America.
Need proof? Look no further than this Chinese ad for the Cadillac XTS. In it, Pitt contentedly wafts the big front-wheel drive barge around San Francisco against a mildly euphoric soundtrack. You can check out the scene for yourself below, just make sure you have your last meal squarely situated in your stomach before pressing play. We have to wonder if Pitt wakes up in the middle of the night with Chuck Palahniuk's oddly omniscient words echoing in his ears: "Then you're trapped in your lovely nest, and the things you used to own, now they own you."

2016 Hennessey CTS-V is properly ridiculous with 1,000 horsepower

We truly live in a halcyon era of automotive performance with models like the latest Shelby GT350 Mustang and 707-horsepower Challenger Hellcat. And now Hennessey Performance Engineering is bringing something with absolutely obscene power to the world with its tuned 2016 Cadillac CTS-V that packs a ludicrous 1,000 horsepower. The latest CTS-V isn't even on sale yet but should be a powerhouse straight from the factory. Under its carbon fiber hood is a 6.2-liter supercharged LT4 V8 with 640 horsepower and 630 pound-feet of torque that makes the sedan capable of a 200-mile-per-hour top speed. Hennessey's take ditches the blower in favor of two turbos to feed air to the engine. To cope with the extra power, the mill gets upgrades like forged aluminum pistons and forged steel parts for the rods and crankshaft, and transmission upgrades are also necessary to make it all work. Buyers can even spec things like carbon-ceramic brakes and a widebody kit to allow for bigger tires. The crazy numbers are leading to some big performance claims from company founder John Hennessey. "I believe that our 2016 Twin Turbo CTS-V will have a top speed approaching 240 mph," he said in the Caddy's announcement. Hennessey is building just 24 of these 1,000-horsepower sedans for the 2016 model year. However, for those that want to keep the supercharger under the hood, the company is also offering upgrades with 750 hp and 800 hp for the CTS-V too. All of them sound absolutely ridiculous in an utterly fantastic way. 2016 HPE1000 Twin Turbo Cadillac CTS-V Texas Tuner Plans to Build World's Fastest 4-Door Sedan Sealy, Texas-When the next generation Cadillac CTS-V hits the streets later this year, it will have 640+ hp and a top speed of nearly 200 mph. To the team at Hennessey Performance Engineering (HPE), this is a good starting point. The company plans to pick-up where they left off with the last gen CTS-V by producing the world's fastest 4-door sedan: The Hennessey HPE1000 Twin Turbo CTS-V. "A couple of years ago, the State of Texas gave us the opportunity to test one of our specially tuned CTS-Vs – our VR1200 Twin Turbo coupe. It ran 221 mph (356 km/h) on State Highway 130, near the Circuit of the Americas", said company founder, John Hennessey. "It was still pulling on when we ran out of road. I believe that our 2016 Twin Turbo CTS-V will have a top speed approaching 240 mph (386 km/h)". Hennessey plans to offer a limited run of only 24 units for the 2016 model year.

Cadillac president de Nysschen says electrification coming 'across the spectrum'

We like to pick on new Cadillac president Johan de Nysschen for his insistence, many years ago, when he was president of Audi of America, that plug-in vehicles are for idiots. Listening to him give the keynote address at the Washington Auto Show today, you wouldn't know he ever said anything negative about an electric vehicle. Instead, he sounds something like a EV-angelist. De Nysschen said that Cadillac will be able to benefit from GM's considerable expertise in plug-in technology, which he said would be "applied across the spectrum of our portfolio." GM's electric committment will help in "making electrification commonplace." With the plug-in ELR already on the road, de Nysschen said that the company's next step in advancing powertrains will be the introduction of stop/start technology – which de Nysschen called an "important system to reduce fuel consumption and CO2 emissions" – into a Cadillac for the first time later this year. Without giving any specific details, de Nysschen said that Cadillac will introduce eight new models (not necessarily plug-ins) by the end of this decade, including five that "will take Cadillac into market segments where the brand is not even present today." These new vehicles will likely be much lighter than today's vehicles, de Nysschen said, because "weight reduction today is critical to automotive design, it helps to improve fuel efficiency and contributes to desireable vehicle dynamics." The key is to reduce weight without compromising safety or comfort and to use the right material – steel, aluminum, carbon fiber – in the right place at the right time. It was a not-so-subtle jab at Ford and its new aluminum F-150. "In the pursuit of weight reduction, some manufacturers have also opted for abandoning steel and have gone for an all-aluminum approach," he said. "At Cadillac, we believe that different materials each present particular advantages in specific applications. There is no single material that represents the optimum balance of the conflicting objectives of every single application." Related video: