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Cadillac's CEO on Apple CarPlay: ’extremely clunky’

In this new world of advanced in-car infotainment and connectivity, car and tech companies alike are creating interfaces with mixed success. Apparently one system has annoyed Cadillac CEO Johan de Nysschen enough he's openly griping about it. In an interview with our friends at Yahoo Finance, the CEO had a number of complaints about Apple CarPlay, a system that, along with Android Auto, is rapidly becoming a staple of automotive infotainment. Though he acknowledged the system's potential, de Nysschen said CarPlay "is extremely clunky." He highlighted issues he's had with Apple Maps reacting too slowly for turn-by-turn navigation on the highway, app transitions that weren't smooth, and some quirks he found when using voice commands. While we won't say Apple CarPlay is perfect by any means, we're also not so sure it's deserving of such high-profile criticism, particularly from Cadillac. This is because Cadillac's own infotainment system CUE, has not been loved by those of us at Autoblog. And while Cadillac has announced it has a new version of CUE that might fix our issues with it, it's not exactly rolling it out expediently. So before ripping on other infotainment, de Nysschen, maybe make sure your own system in order. Related Video:

Book by Cadillac is like a streaming service for cars

Cadillac is launching a subscription-based service that gives users access to most of its models for a flat fee of $1,500 a month. Called Book by Cadillac, the program starts in February in New York City and its surrounding areas. Cadillac's goal: attract users who want flexibility without the costs and commitment of ownership. The monthly fee is steep, but Cadillac argues it's competitive with the cost of leasing a well-equipped luxury car. It also includes maintenance, taxes, and insurance fees. The Book service can also be stopped at any time, which frees users from any payments. There's no restrictions on mileage, though users pay for gas either by filling up the car when they're done with it or through a Caddy concierge who bills their account. Cadillac will deliver and pick up the vehicles from the user's choice of location via a white-gloved driver. Users can change vehicles up to 18 times per year, and they can be reserved with a mobile app. The theoretical goal is a Book user could head to the airport in New York in a Cadillac and reserve another one for their use in Los Angeles. Cadillac ran a test program last year and decided to move forward with Book after receiving a positive response on the price and features. "The overwhelming result is this is something competitive," spokesman Eneuri Acosta said. The program features the Escalade, Escalade ESV, CT6, CTS-V, ATS-V, and XT5 decked-out in Platinum trim. Other vehicles, like the non-V-series ATS or CTS could be added if there's demand. Book by Cadillac starts in New York, but will expand to other unspecified markets. Related Video:

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.