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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

2018 Cadillac CTS-V gets frosty with 115 Glacier Metallic Edition models

To celebrate the company's 115th anniversary, Cadillac has introduced a special edition of the CTS-V called the Glacier Metallic Edition. Apparently, Cadillac really likes creating special edition models focused on ice and cold. The name comes from the exclusive Glacier Metallic paint, which to us looks like a shade of white, but according to Cadillac, it's actually gray. In addition to the special color, the car also includes the normally optional Carbon Fiber Package and Luxury Package, along with red Brembo brake calipers. It also fits silver and gray forged wheels instead of the black ones the Carbon Fiber Package typically comes with. All the other features, including driving instruction in Las Vegas, are the same as a normal CTS-V. This special edition Cadillac isn't cheap, though. It runs $103,885. Optioning out a regular CTS-V in the same way as the Glacier Metallic model would save you roughly $6,000, and you wouldn't be missing any features. What you would miss out on would be the exclusivity. Cadillac is only building 115 CTS-Vs in this special color. So if you want to stand out -- at least as much as you can with such a subtle color -- the CTS-V Glacier Metallic Edition is the Caddy to buy. Related Video:

Best and Worst GM Cars

Oh yes, because we just love receiving angry letters from devoted Pontiac Grand Am enthusiasts, we have decided to go there. Based on a heated group Slack conversation, the topic came up about the best and worst GM cars. First of all time, and then those currently on sale, and then just mostly a rambling discussion of Oldsmobiles our parents and grandparents owned (or engineered). Eventually, three of us made the video above. Like it? Maybe we can make more. Many awesome GM cars are definitely going unmentioned here, so please let us know your bests and worsts in the comments below. Mostly, it's important to note that this post largely exists as a vehicle for delivering the above video that dives far deeper into GM's greatest hits and biggest flops, specifically those from the 1980s and 1990s. What you'll find below is a collection of our editors identifying a best current and best-of-all-time choice, plus a worst current and worst-of-all-time choice. Comprehensive it is not, but again, comments. -Senior Editor James Riswick Best Current GM Vehicle Chevrolet Corvette We were flying by the seats of our pants a bit in this first outing and my notes were similarly extemporaneous. When it came time to tie it all together on camera, I failed spectacularly. Thank the maker for text, because this gives me the opportunity to perhaps slightly better explain my convoluted reasoning. I chose the C8 Corvette because it's simply overwhelmingly good, and it's merely the baseline from which this generation of Corvette will be expanded.  While the Cadillac CT5-V Blackwing (more on that in a minute) is an amazing snapshot of GM's current performance standing and its little sibling so enraptured me that I went out and bought one, their existence is fleeting. Corvette will live on; forced-induction Cadillac sport sedans, not so much. So while all three are amazing machines when viewed in a vacuum, the Corvette stands above them as both a reflection of GM's current performance credentials and a signpost of what is to come. So, given the choice between the C8 and the 5V-Blackwing right now, I'd choose the C8. In 10 years, when the Blackwing is no longer in production and Corvette is in its 9th generation? Well, that might be a different story. Now, just pretend I said something even remotely that coherent when we get to the part of the video where I try to make an argument for the 5-V Blackwing as best GM car I've ever driven. Or just laugh at me while I ramble incoherently.