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Cadillac boss says small SUV 'at least four years away'

Since Johan de Nysschen's takeover as brand president, there's a lot of buzz around Cadillac. Now, the brand's leader is now giving a little more clarity about when we might see some of the company's future vehicles, including its compact crossover. "Product development life cycles being what they are, I don't have a date in mind but I would estimate it is at least four years away," said de Nysschen about a small Cadillac CUV. The comments were made to Reuters during the Washington Auto Show. The vehicle is part of Cadillac's eight-model, $12 billion reinvention through 2020. Interestingly, de Nysschen told Autoblog at the 2015 Detroit Auto Show that he estimated the compact luxury CUV to arrive by early 2018. The boss also indicated that Cadillac would get a sedan to slot below the ATS some time in 2017, and the previously spied SRX replacement, possibly called the XT5, would debut in 2016. In the meantime, the company's flagship CT6 is being unveiled at the 2015 New York Auto Show in April. The wait for a luxury compact CUV makes Cadillac one of the later entries into the segment. The space is already filling with vehicles like the BMW X1, Audi Q3, Mercedes-Benz GLA-Class, Lexus NX and Lincoln MKC. Small crossovers in general seem to still be growing in sales. While building a better brand in the US, de Nysschen also wants to grow Cadillac in Europe in the future. He told Reuters that he wants diesel vehicles ready for 2019 to appeal to customers there. Some might even be offered in the US. News Source: ReutersImage Credit: Scott Olson / Getty Images Design/Style Cadillac Crossover Diesel Vehicles Luxury de nysschen

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Despite De Nysschen saying it won't, Cadillac cuts struggling CTS prices

Ah, well that didn't last long. Not even two years after elevating the price of the then-new third-generation Cadillac CTS by $7,000, the company is now stepping back, telling dealers it will be slashing the price of the 2015 model by anywhere from $1,000 to $3,000. It seems that there are two reasons behind Cadillac's move. First, and most obviously, are its slumping sales, down seven percent last year. That figure is made worse, Automotive News reports, by the seven-percent gain made by the greater luxury market, not to mention gains from fellow American luxury brand Lincoln. Cadillac, meanwhile, also likely faced pressure from its dealer body, which AN reports hasn't been so keen on the price increases. The price reduction is something of a surprise following statements made by Cadillac President Johan de Nysschen shortly after he took office. In September of last year, the 54-year-old exec, who took charge of Cadillac in July of 2014, defended the company's decision to raise prices, telling Automotive News a price cut was "not going to happen." It seems current conditions contradict de Nysschen's statements, though. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," Cadillac's Dave Caldwell said of the price cut. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it." In what's sure to be a pleasant surprise for anyone in the market for a CTS, the most expensive models are getting the biggest price cut, with the price on the Premium and Performance Collection sedans dropping $3,000, AN reports. The 2.0T will get a $2,000 drop, while certain optional extras will now be standard on the Luxury trim, including a panoramic sunroof, navigation and Bose stereo.