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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Combative de Nysschen defends Cadillac move, naming change

Johan de Nysschen isn't afraid of taking quick, decisive actions, even if they are criticized. Since taking the wheel at Cadillac, he instigated moving the luxury division's base of operations to Manhattan's SoHo neighborhood and introduced a new naming scheme for the future of the brand, like he did at Infiniti. The polarizing boss recently explained his feelings about the future of Cadillac in more depth on his Facebook page, but unfortunately only his friends could read it. Thankfully, Daily Kanban posted much of the strongly worded missive for the whole world to see.
Much of the message examines the decision to move some employees to New York. De Nysschen claims that it's all about giving Cadillac distance from Detroit to reshape itself. It allows for, "No distractions. No side shows. No cross-brand corporate considerations. No homogenized lowest common denominator approach. Just pure, unadulterated, CLASS."

Reuss says GM diesel plans are still on pace

General Motors is not going to let Volkswagen's diesel emissions scandal ruin its plans for a new line of efficient, torquey oil-burners, the company's Executive Vice President Mark Reuss said at a recent press event. "No way," Reuss responded when asked about cancelling the upcoming diesel-powered Chevrolet Cruze and other vehicles. "The Cruze Diesel is too good not to do it." Slated for 2017, the compact is just the latest member of a diesel offensive that initially kicked off with the first Cruze Diesel and most recently saw the introduction of the oil-burning Chevy Colorado and GMC Canyon. Reuss also reassured those in attendance that there was "no delay" in development of Cadillac's diesel lineup. Cadillac is working on a line of four- and six-cylinder turbodiesels for Europe. They'd make their way into the US market, too, eventually. "It's a question of timing," Reuss said, according to Car and Driver. Volkswagen's diesel emissions scandal has caused automakers across the globe to at least reanalyze their diesel strategy. Jaguar Land Rover, which is preparing several diesel-powered models for the US market, went on record late last month to reaffirm its commitment to diesel. Related Video: Featured Gallery 2014 Chevrolet Cruze Turbo Diesel: Quick Spin View 14 Photos News Source: Car and DriverImage Credit: Copyright 2015 Seyth Miersma / AOL Green Cadillac Chevrolet GM Diesel Vehicles