2014 Cadillac Ats 2.5l on 2040-cars

Auto blog

Junkyard Gem: 1983 Cadillac Cimarron

Ah, the Cadillac Cimarron. Conceived during a time when oil prices were zooming upward and smallish luxury imports such as the Datsun 810 and BMW 320i were stealing Detroit's customers, the idea of a fuel-efficient compact Cadillac made sense. Unfortunately for GM, the Cimarron was an image-tarnishing disaster. Here's a fairly well-preserved '83 that I spotted in a Phoenix self-service wrecking yard. In the words of Pulitzer-winning Dan Neil in his 50 Worst Cars of All Time: "Everything that was wrong, venal, lazy and mendacious about GM in the 1980s was crystallized in this flagrant insult to the good name and fine customers of Cadillac." The Cimarron was a Chevrolet Cavalier with a bit of added bling and a fatter price tag. The Chevrolet Nova-based Cadillac Seville had sold pretty well during the late 1970s, so there was precedent for a small, Chevy-based Cadillac. The hood latch mechanism was broken (of course), so I couldn't shoot any photos of this car's 2.0-liter pushrod four-cylinder engine, rated at 86 horsepower. Here's a GM-produced documentary touting the futuristic design of the '83 Cimarron. The Cimarron Dream. Featured Gallery Junked 1983 Cadillac Cimarron View 12 Photos Auto News Cadillac Economy Cars Classics Sedan

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

2014 Cadillac CTS debuts new design, twin-turbo power, Vsport model [w/video]

If ever there were a Cadillac to truly rival the world's best, this could be it.
With every new model, Cadillac indeed gets closer and closer to actually performing at the top of its class, rivaling those crafty Germans at their own sport/luxury sedan game. The best example yet of Cadillac's efforts to challenge the world came last year, when we met the 2013 ATS - a vehicle that we praised for its on-road dynamics and interior refinement, and later went on to be named North American Car of the Year.