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Cadillac moving to NY as separate business unit

Cadillac is under new leadership, and the automaker is committed to turning itself (back) into a global luxury powerhouse. It's got a strong product offensive (of products currently in showrooms, and much more on the way), and now it will have a new location to call home.
Following earlier speculation, GM has confirmed that it is moving Cadillac's base of operations from Detroit to New York. Lest you think it might rent offices in the Chrysler Building (which is, after all, one of the tallest in the city), the new Cadillac global headquarters will be located in the Soho area with a "multipurpose brand and event space in conjunction with modern loft offices." The company is still evaluating which staff will move along with it to Manhattan, and which will remain in Michigan where technical operations will still be based.
The move from Detroit to New York is the first major change being instituted by new Cadillac chief Johan de Nysschen, who previously undertook a similar shift in moving Infiniti away from Nissan headquarters to its own facility in Hong Kong. Ford had attempted a similar move in relocating its luxury portfolio under the Premier Automotive Group (which then included Lincoln, Mercury, Land Rover, Jaguar, Aston Martin and Volvo) from Dearborn to Irvine, CA, but ended up moving Lincoln (the last one still under the Ford umbrella) back to Michigan. Other luxury automakers like Audi (Volkswagen) and Maserati (Fiat) are headquartered away from their parent companies as well, but have a longer history of independent operation.

Cadillac CT6 will get high-res streaming video rearview mirror

Cadillac is preparing a big upgrade to the humble rearview mirror, adding a streaming video function that it claims will improve a driver's field of vision by 300 percent. The new system will debut on the 2016 CT6 flagship. The streaming system, which eliminates the visual obstructions caused by passengers, headrests and the rear pillars, relies on a 1280-by-240-pixel TFT display and a high-definition camera to reduce glare and improve visibility in low-light conditions. That camera even addresses one of the big annoyances of today's camera systems, by adding a hydrophobic coating to keep the camera lens clear. The system can easily be switched off at the press of a button, at which point the driver has a simple electrochromatic mirror at his disposal. "The closest comparison to this kind of rear vision would be driving a convertible with the top down," Travis Hester, the CT6's executive chief engineer said in a statement. "The streaming video is a significant enhancement for the luxury customer interested in purposeful technology." Scroll down for the press release from Cadillac. Cadillac Adds Streaming Video to Enhance Driver Vision and Safety Display eliminates visual obstructions, increases rearward vision by 300 percent 2014-12-18 DETROIT – Cadillac late next year will add high-resolution streaming video to the function of a traditional rearview mirror, removing obstructions of passengers, headrests and the vehicle's roof and rear pillars. The streaming video mirror improves field of vision by an estimated 300 percent, or roughly four times greater than a standard rearview mirror. "The closest comparison to this kind of rear vision would be driving a convertible with the top down," said Travis Hester, Cadillac CT6 executive chief engineer. "In addition to the increased field of view, the technology eliminates any rear seat, rear pillar or passenger obstructions, allowing the driver an unimpeded view of the lanes behind and traditional blind-spots," Hester said. Thanks to a high dynamic range, the camera's video feed reduces glare and allows a crisper image in low-light situations, versus a traditional glass electrochromatic, or auto-dimming, rearview mirror. The in-mirror display is an industry-leading 1280 by 240-pixel TFT-LCD display with 171 pixels per inch, combined with a HD camera designed specifically to enhance rear view lane width and maximize low-light situations.

Cadillac applies to trademark Ascendiq and Escalade IQ

Let's start with what we know. Earlier this month, CarBuzz discovered trademark applications Cadillac submitted to various agencies in the U.S. and Europe to reserve the names Vistiq, Lumistiq, and Escalade IQL. Now, before the month is out, CarBuzz has found another pair of trademark applications that Cadillac has submitted to gain exclusive rights to the names Ascendiq and Escalade IQ. Sticking with what we know, the suffix -iq, as in Lyriq and Celestiq (pronounced "ik," not "eek"), indicates Cadillac's coming lineup of battery-electric vehicles. That starts with the Lyriq crossover early next year, then the Celestiq flagship sedan in 2023 (pictured). The all-electric Escalade is due by 2025. We assume an Escalade IQ and a longer version called the Escalade IQL will be battery-electric twins for the current ICE-powered Escalade and Escalade ESV. They are three of the six electrified vehicles we're expecting from Cadillac by the end of 2025. Moving on to what we suspect, two of the other three are crossovers, the last has only been referred to as a "low-roof" EV. In July 2020, GM applied to trademark the names Symboliq and Optiq. It had been thought that these would be the two coming crossovers, but a check with the United States Trademark and Patent Office showed both trademarks dead at the time of writing. GM does have an open brand mark application for "optiq," but it's not classified with motor vehicles, it's for a downloadable software application. As we've written many times before, USPTO applications don't mean we'll ever see the name or product being applied for. With that out of the way, we do have three remaining mysterious Cadillac vehicles and three names: Vistiq, Lumistiq, and Ascendiq. We also have a question: Will this be too much iq? Many of us have applauded brands abandoning alphanumerics on their cars for proper names because it could finally mean clear distinctions between one vehicle and another. If all the names are going to pull from the same or similar phonemes, this could end up being like meeting five siblings named Barry, Mary, Terry, Larry, and Gary. And we know how jokey and cruel that can get. So stay tuned. Related video: 2023 Cadillac LYRIQ revealed