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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Cadillac Blackwing models will finally be revealed in February

It's been a little over a year and a half since Cadillac reworked the V line of performance sedans and teased something above its regular V cars. In that time, we've seen camouflaged prototypes and a teaser for a manual shifter with a 3D-printed topper, but hardly anything about specifications. That should all change next month. The company released a teaser announcing the reveal of the Cadillac Blackwing variants of the CT4-V and CT5-V on Feb. 1. The teaser hardly shows anything of the cars except a brief shot of someone shifting, and what sounds like a fairly ferocious V8 exhaust note. Based on prototypes and rumors, we're expecting the CT5-V to use a supercharged 6.2-liter V8, rather than the unique DOHC turbocharged V8 from the CT6-V, and the CT4-V will likely have a turbocharged V6. The CT5-V has also been spied with quite a bit of tire, 305-mm in the rear and 275-mm in the front. Based on these car's similarly powered predecessors, the ATS-V and CTS-V, they should be extremely entertaining. Related Video:

2021 Cadillac CT5 Review | Is the price (and size) right?

The Cadillac CT5, which was brand new for the 2020 model year, took the place of the CTS in General Motors’ luxury sedan portfolio. Its mission is the same as the car it replaced: compete on equal footing with the German trio of Audi, BMW, Mercedes-Benz along with Japanese brands Acura, Infiniti and Lexus. But it does so with a radically different package than the CTS. In place of the sharp corners and angular greenhouse of its predecessor is a smoother sedan with a flowing fastback shape. The new CT5 is also around $10,000 cheaper than the CTS it replaces, despite the fact that the two are within a few inches in exterior dimensions. So while it may be sized similarly to the cars it used to compete with, including the BMW 5 Series and Mercedes E-Class, it's now priced like a 3 Series or C-Class.  Clearly, Cadillac thinks this refined strategy will position the CT5 to better compete against those established luxury players. The car itself drives quite well and is stylish, well equipped, and that price-to-size ratio gives it a unique proposition to attract buyers away from the Europeans. What's new for 2021? The CT5 finally gets CadillacÂ’s Super Cruise semi-autonomous technology for 2021. It's the latest version that includes Lane Change on Demand functionality, but itÂ’s only available on Premium Luxury and V-Series trim levels. CaddyÂ’s sport sedan also gets a 12-inch digital gauge cluster with multiple themes, including a Track theme on the high-performance CT5-V. A new Diamond Sky special edition package will be offered on Premium Luxury CT4 and CT5 models, adding interior and exterior styling upgrades along with all-season run-flat tires on unique wheels. Additional updates include wireless Apple CarPlay and Android Auto, and a console-mounted rotary infotainment knob that enables left and right clicks to more easily navigate the infotainment system. 2020 Cadillac CT5 View 22 Photos   What's the CT5Â’s interior and in-car technology like? The Cadillac CT5 interior can best be described as “nice enough.” Unfortunately, "nice enough" isnÂ’t quite good enough to compare favorably with Audi, BMW, Mercedes-Benz or Volvo. We'd say it's not good enough to compare with cross-town rival Lincoln, either, but they won't be selling sedans in 2021.