2014 Cadillac Ats 2.0l Turbo Luxury on 2040-cars

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A few signs that Cadillac's revival is taking hold

Only a flatworm would not have predicted the Cadillac ATS would help increase sales for America's erstwhile luxury brand of record; however, even the best automotive oracles didn't realize by how much: The ATS fueled a 49-percent increase of the brand's year-on-year sales in March, the sixth straight month of growth for Cadillac. The momentum helped push General Motors to post a 6.4-increase in sales in March versus 2012, leading its domestic competitors.
Dealership salesmen are among the first to register the shift occurring at Cadillac. A Texas dealer related an incident in which he helped a mother affix a baby seat in a car for a test drive, explaining that as opposed to the older buyers that are still a Cadillac mainstay he's getting "a pretty diverse group that's coming through the door now" who are "younger and better educated." Aided by incentives on the ATS, Cadillac's sales are up 38 percent so far this year, overtaking Acura as the fourth best selling luxury brand, and GM stock is benefiting with incremental gains because of it. Based on early response, the new 2014 Cadillac CTS should keep things going in the same direction.
The trend at the Wreath and Crest is part of a larger sales trend happening among domestics - with other models like the Dodge Dart and Ford Fusion doing well - and overall US car sales. Head over to Bloomberg for the big picture and role the ATS plays in it.

Opel pulls out of Russia, GM to focus on Cadillac, 'iconic' Chevys

General Motors is going to realign its priorities in the struggling Russian marketplace, withdrawing its Opel brand and pulling out mainstream Chevrolet models. Instead, the General will take aim at Russia's well-established oligarchy, pushing Cadillac as well as "iconic" Chevrolet models, like the Corvette, Camaro and Tahoe. "This change in our business model in Russia is part of our global strategy to ensure long-term sustainability in markets where we operate," GM president Dan Ammann said in a statement. "This decision avoids significant investment into a market that has very challenging long-term prospects." Russian customers interested in an Opel or mainstream Chevys like the Spark, Aveo (the US market Sonic), Cobalt (shown above), Cruze, Orlando and the like have until December to snap up a car before the brands are pulled. "We do not have the appropriate localization level for important vehicles built in Russia and the market environment does not justify a major investment to further localize." Opel Group CEO Karl-Thomas Neumann said. GM will continue to offer service to customers in Russia. "We can assure our customers that we will continue to provide warranty, parts and services for their Chevrolet and Opel vehicles," Neumann said. Beyond realigning its brands in Russia, GM also announced that it would also be idling the company's factory in the country's second-largest city, St. Petersburg. This is the second time the St. Petersburg factory has been in the news – GM announced that it'd be idled for roughly two months back in February. Scroll down for the official press release from GM. GM to Change Business Model in Russia 2015-03-18 Focus on Cadillac and iconic Chevrolet vehicles Wind down Opel brand and sale of mainstream Chevrolet cars Idle GM Auto manufacturing facility in St. Petersburg Part of GM's strategy to ensure long-term sustainability in global markets DETROIT – General Motors today announced plans to change its business model in Russia. GM will focus on the premium segment of the Russian market with Cadillac and U.S.-built iconic Chevrolet products such as the Corvette, Camaro and Tahoe. The Chevrolet brand will minimize its presence in Russia and the Opel brand will leave the market by December 2015. "This change in our business model in Russia is part of our global strategy to ensure long-term sustainability in markets where we operate," said GM President Dan Ammann.

Cadillac will kill the plug-in ELR

Johan de Nysschen, president of General Motors' Cadillac division, says Caddy's ELR extended-range plug-in won't have any future generations, Automotive News (subs. req.) says. The publication previously reported that the car would be around for another couple of years, but even that's questionable, and the model could be yanked even sooner. Cadillac spokesman David Caldwell confirmed that there won't be a second-generation ELR. "Subsequent generations of the car will not be developed," he wrote in an e-mail to Autoblog. "It's available currently as a 2016 model, and there's no change to that status." The model debuted in late 2013 and used a version of the powertrain in the Chevrolet Volt. The main problem, of course, was that the car had a $76,000 price tag that proved too much for most automobile buyers to stomach. Last year, GM sold 1,024 ELRs, down 22 percent from 2014's totals. By comparison, the Chevy Volt moved more than 15,000 units, and that itself was still down 18 percent from year-earlier figures. The merciful end to the ELR shouldn't be much of a surprise, as Cadillac Chief Marketing Officer Uwe Ellinghaus went on the record in December of essentially calling the model a dud. It's a far cry from the excitement, though, that the concept model of what was then called the Converj was unveiled to the public at the Detroit Auto Show in 2009. For those feeling misty-eyed or nostalgic, though, check here for Autoblog's First Drive impressions of the extended-range plug-in. Related Video: Featured Gallery 2014 Cadillac ELR Review View 48 Photos News Source: Automotive News-sub.req. Green Cadillac GM Hybrid elr extended-range plug-in