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Cadillac Offering $100 For Test Drives

The video meant to be presented here is no longer available. Sorry for the inconvenience. Cadillac is hoping to jumpstart sluggish sales with a generous offer to customers to get them into dealerships and perhaps behind the wheel of their very own Caddy. Cadillac is giving a $100 gift card to any insured car owners age 21 or older who drive non-GM vehicles built after 2004, WDIV reported. If you buy a Cadillac, the automaker is offering an additional $1,500 plus other incentives. Such sales promotions have worked well in the past, analysts told The Detroit News. Cadillac had strong sales last year, but sales are down 7.3 percent this quarter compared to the first quarter last year. Cadillac will run the promotion until the end of the month. Related Gallery AOL Autos Test Drive: 2014 Cadillac ELR Cadillac Car Buying Car Dealers

2014 Cadillac ELR leases for $699 a month

Most Autoblog readers thought the $75,000 price tag on the 2014 Cadillac ELR was too high. If you can't swing the MSRP all in one go, how does a lease price of $699 a month sound? That's the amount that Cadillac is offering on the official ELR website, with some caveats, of course. First off, it appears that this lease price is for just for "current owners and lessees of all 1999 or newer GM vehicles." They will also have to pony up $4,999 at signing (all others will need $5,999). Second, the $699-a-month price is for a 39-month lease. Then, of course, "tax, title, license, dealer fees and optional equipment [are] extra" and "each dealer sets own price." Also, it appears that this lease deal is only good until the end of January. Cadillac started shipping the ELR plug-in hybrid coupe to dealers last month. There are two things to note in the fine print. The most surprising is that the payments are based on "a 2014 Cadillac ELR with an MSRP of $76,000." That's $1,000 more than the official MSRP announced in October. Then we get to the real kicker: The lease limits you to a mere 32,500 miles, which is just 833.3 miles a month. Well, 'limit' isn't the exact word, since you can certainly drive more. All you have to do is pay 25 cents per mile for each mile over 32,500. Drive the national average of 13,476 miles in a year? That comes to 43,797 miles over 39 months, which is 11,297 extra miles and an extra $2,824.25.

Dealers mobilize to protect their margins from automaker subscription services

Six individual auto brands — Lincoln, Cadillac, Porsche, Mercedes, BMW and Volvo — have established or are trialing a vehicle subscription service in the U.S. Three third-party companies — Flexdrive, Clutch and Carma — run brand-agnostic subscription services. And three automakers — Mercedes-Benz, BMW, and General Motors — have also launched short-term rental services. Dealers, afraid of how these trends might affect their margins, are building political and lawmaking campaigns to protect their revenue streams. So far, three states are investigating automaker subscriptions, and Indiana has banned any such service until next year. It's certain that those three states are the first fronts in a long political and legal battle. Powerful dealer franchise laws mandate the existence of dealers and restrict how automakers are allowed to interact with customers to sell a vehicle. On top of that, Bob Reisner, CEO of Nassau Business Funding & Services, said, "Dealers and their associations are among the strongest political operators in many states. They as a group are difficult for state politicians to vote against." In California earlier this year, the state Assembly debated a bill with wide-ranging provisions to protect against what the California New Car Dealers Association called "inappropriate treatment of dealers by manufacturers." One of those provisions stipulated that subscription services need to go through dealers, but that item got stripped out when dealers and manufacturers agreed to discuss the matter further. In Indiana, Gov. Eric Holcomb signed a moratorium on all subscription programs by dealers or manufacturers until May 1, 2019, to give legislators more time to investigate. Dealers in New Jersey have taken their campaign to the state capitol, asking that the cars in subscription programs get a different classification for registration purposes. Automakers run the current subscription services and own the vehicles. Sign-ups and financial transactions happen online or through apps, leaving dealers to do little more than act as fulfillment centers to various degrees, with little legal recourse as to compensation amounts when they're called on to deliver or service a car. That's a bad base to build on for business owners who've sunk millions of dollars into their operations.