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Cadillac ATS Coupe spy photos show more sedate two-door

Remember when the Cadillac CTS Coupe debuted, and we were all like, "Oh hello there?" Well, don't expect the same thing to happen when the new ATS Coupe is unveiled - these brand new (overexposed) spy shots show a two-door that's decidedly more sedate than the angular yet curvaceous and all-around good-looking CTS Coupe. This isn't to say that the smaller Caddy Coupe won't be attractive - the four-door version is plenty pretty, to be sure - it just likely won't have that extra somethin'-somethin' to truly set it apart from the sedan.
Fine, then. We don't doubt that the two-door ATS will be just as enjoyable to drive as its sedan sibling, with a lot of the mechanical stuff likely carrying over unchanged. That includes the powertrain options, meaning buyers will be able to choose from the naturally aspirated 2.5-liter inline-four, turbocharged 2.0-liter four, or larger free-breathing 3.6-liter V6.
Look for the 2014 ATS Coupe to enter production in January of next year, meaning a reveal later this year (LA Auto Show, perhaps?) would be in order.

Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.