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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2017 Cadillac CT6 Plug-In Hybrid Drivers' Notes Review | Seamlessly green

In many ways, the Cadillac CT6 Plug-in Hybrid is the most interesting car the brand sells. Despite having a turbocharged four-cylinder hybrid powertrain, it makes the most torque of any CT6, even the twin-turbocharged V6 model. It also has a claimed electric range of 31 miles and can still manage a combined fuel economy of 26 mpg with just the gas engine. Even its origin is interesting, since its final assembly point is China. To cap things off, it's also the second most expensive CT6 in the range. To find out if the CT6 is worth that money, and has more to offer than fun facts, we spent some time behind the wheel. Editor-in-Chief Greg Migliore: I achieved 34.1 miles per gallon for my roughly 14-mile roundtrip in the CT6 hybrid. This sedan is a rolling example of where luxury is heading in the near term: Existing models souped up with hybrid tech, and the green features will go along way toward keeping big sedans like this relevant. It's a smart play for Cadillac to add a product like this. Otherwise, it's a fairly standard-issue CT6, which is a solid car. The flashy head- and taillights look great. The design is angled, creased and nicely proportioned. The interior is comfortable and roomy. It's a nice car. Cadillac invested a lot in the CT6, and it shows. Rumors have long swirled that the brand will add a larger flagship, though in this climate, that's hard to envision. For now, the CT6 does the job as Cadillac's standard bearer. Associate Editor Joel Stocksdale: Of all the different CT6 variants available, the CT6 PHEV is the one I would pick for myself. Why? Because the hybrid powertrain finally delivers on the quiet, refined driving experience I want from a flagship luxury sedan. I was a bit surprised by this, too, since the gas engine under the hood is the 2.0-liter four-cylinder used elsewhere, which isn't the smoothest thing in the world. But assist from the electric motor helps keep the four-cylinder from having to wind up too much to move the big Caddy, and when the gas engine does rev hard, it's well muffled by whatever insulation is in the car. Besides aural refinement, the power delivery is oil-on-ice slick. The blending of electric and gas power is seamless. There's no waiting on the turbo to spool up, and there's no loss of power at higher rpms with the electric motor. They work in perfect harmony providing excellent low-down grunt and solid upper-end power. The transmission is super smooth, too allowing for happy wafting wherever you go.

Cadillac's Super Cruise — look, Elon, no hands!

Cadillac is about to start selling vehicles with an autonomous driving mode and TechCrunch got an early look at the technology in a production car. "Wait for the green light and let go," the Cadillac engineer instructed. That's it. The car was driving itself. I, the person behind the steering wheel, was no longer the driver. Cadillac's Super Cruise system was driving. The 2018 Cadillac CT6 sped along U.S. 23 under the direction of Super Cruise. Traffic was light and the weather was perfect. The system held the Cadillac sedan in lane and responded appropriately to traffic. I spent an hour on the expressway and touched the steering wheel and pedals only a few times. Super Cruise made the drive boring. I think that's the point. Here's how it works Super Cruise is available once the driver navigates the vehicle onto an expressway. When ready, a little icon is displayed by the speedometer and the driver hits a button on the steering wheel to switch it on. Once the light bar on top of the steering wheel turns green, the driver can let go. Super Cruise is driving.This steering wheel light bar is key to the operation. When green, the driver knows Super Cruise is in control. Blue means the driver interrupted the system to change lanes and red means Super Cruise needs the driver to confirm they're paying attention and not checking Twitter. When active, Super Cruise controls the steering and speed, but again, only on an expressway. This is done through onboard sensors and using GPS and mapping data. GM employed GeoDigital, a startup in GM Venture's portfolio, to map 160,000 miles of expressways in the U.S. and Canada. The car company then used Super Cruise-equipped vehicles to test each mile. This combination of onboard systems combined with map data makes the system feel polished and sophisticated. During my admittedly limited time in the vehicle, the CT6 precisely held its position in the lane and confidently handled sweeping curves at speed. There was no wiggling or squirming — from the Cadillac or myself. The car was in control, and I felt safe. Although the driving conditions were perfect for my test ride, during adverse weather, the system will work normally until one of the key systems is unable to operate.