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Cadillac could 'flourish' in Australia, says marketing chief

Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.
Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.
Ellinghaus said that the most likely models for Oz would be the SRX, Escalade and CTS; the latter would probably act as a replacement for the Holden Commodore. GM's Australian arm is ending local production in 2017, and there have been many rumors about what is happening to the big sedan. However, Ellinghaus admits exporting cars from the US to Australia is going to mean higher prices. In addition to the expense, Cadillac doesn't currently build any right-hand-drive models. It would likely take until the end of the decade before the Aussie models could be ready.

Lansing builds its millionth Cadillac

Cadillacs are built at plants across North America. The Escalade is assembled in Texas, the SRX in Mexico and the XTS in Ontario. But the bulk of Cadillac's lineup - or the smaller members of the family, at least - are built in Michigan. And while the upcoming ELR will be built alongside the Chevy Volt at the Detroit/Hamtramck facility (which incidentally opened with the Cadillac Eldorado back in '86), the majority of those Cadillacs built in Michigan are handled by the Lansing Grand River Assembly Plant.
In fact, Lansing Grand River just celebrated its millionth Cadillac built. The landmark millionth vehicle is a new 2014 CTS sedan in Red Obsession Tintcoat. The facility opened in 2001 and has built Cadillacs almost exclusively since then, assembling the CTS and ATS model lines, though in a couple of years it will also handle production of the Chevy Camaro.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.