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Cadillac planning more Vsport models

There's a new intermediate class of luxury performance cars emerging. Audi has been doing it for years with its S-line bridging the gap, in many cases, between the standard fare and the full-on RS performance range. BMW's getting in on it with the M Sport line slotting in below the full M models. And now Cadillac is joining the fun with its Vsport offerings.
Models like the CTS Vsport and XTS Vsport are packing a new 3.6-liter twin-turbo V6 with 410 or more horsepower (along with bigger wheels and brakes) to slot in between the standard model and any impending V variant. Well, it appears Cadillac isn't about to stop there.
Speaking with The Detroit News, Cadillac product chief Hampden Tener revealed that, based on the response to the XTS Vsport, the brand is planning more Vsport models. He did not, however, indicate which would be the next to get the slightly sportier treatment. With the full ATS-V expected to pack a version of the same engine powering the aforementioned XTS and CTS Vsport models, an ATS Vsport would have to pack a smaller engine to fit in below. That only leaves the SRX crossover, Escalade SUV and the upcoming ELR hybrid. Food for thought.

2017 Cadillac CT6 Plug-In Hybrid Drivers' Notes Review | Seamlessly green

In many ways, the Cadillac CT6 Plug-in Hybrid is the most interesting car the brand sells. Despite having a turbocharged four-cylinder hybrid powertrain, it makes the most torque of any CT6, even the twin-turbocharged V6 model. It also has a claimed electric range of 31 miles and can still manage a combined fuel economy of 26 mpg with just the gas engine. Even its origin is interesting, since its final assembly point is China. To cap things off, it's also the second most expensive CT6 in the range. To find out if the CT6 is worth that money, and has more to offer than fun facts, we spent some time behind the wheel. Editor-in-Chief Greg Migliore: I achieved 34.1 miles per gallon for my roughly 14-mile roundtrip in the CT6 hybrid. This sedan is a rolling example of where luxury is heading in the near term: Existing models souped up with hybrid tech, and the green features will go along way toward keeping big sedans like this relevant. It's a smart play for Cadillac to add a product like this. Otherwise, it's a fairly standard-issue CT6, which is a solid car. The flashy head- and taillights look great. The design is angled, creased and nicely proportioned. The interior is comfortable and roomy. It's a nice car. Cadillac invested a lot in the CT6, and it shows. Rumors have long swirled that the brand will add a larger flagship, though in this climate, that's hard to envision. For now, the CT6 does the job as Cadillac's standard bearer. Associate Editor Joel Stocksdale: Of all the different CT6 variants available, the CT6 PHEV is the one I would pick for myself. Why? Because the hybrid powertrain finally delivers on the quiet, refined driving experience I want from a flagship luxury sedan. I was a bit surprised by this, too, since the gas engine under the hood is the 2.0-liter four-cylinder used elsewhere, which isn't the smoothest thing in the world. But assist from the electric motor helps keep the four-cylinder from having to wind up too much to move the big Caddy, and when the gas engine does rev hard, it's well muffled by whatever insulation is in the car. Besides aural refinement, the power delivery is oil-on-ice slick. The blending of electric and gas power is seamless. There's no waiting on the turbo to spool up, and there's no loss of power at higher rpms with the electric motor. They work in perfect harmony providing excellent low-down grunt and solid upper-end power. The transmission is super smooth, too allowing for happy wafting wherever you go.

Cadillac picks Publicis as new agency of record, continues cutting ties with Campbell Ewald

Cadillac is setting itself up for major changes in the coming years with its decision to hire Johan de Nysschen as the brand's new boss and moving some of the staff to new digs in the trendy SoHo neighborhood of Manhattan. With those two big shifts in place, there's one more on the way with the company's announcement that Publicis Worldwide is now its global creative agency of record, effective immediately. The firm replaces former, long-time General Motors associate Campbell-Ewald; now a portion of Lowe and Partners. "This appointment is designed to accelerate the global expansion and elevation of Cadillac into a truly global luxury brand," said Cadillac Chief Marketing Officer Uwe Ellinghaus in the company's announcement. "We have spent much of this year refocusing on the core values of our brand." Although, some work may remain at Lowe and Partners for now. According to Cadillac spokesperson David Caldwell via email to Autoblog: "The bulk of work makes this shift. It is possible that maybe a small individual smaller project or two might still be handled by Lowe. Not certain yet." The fruit of this new partnership shouldn't take long to mature, either. "We will have substantially new marketing and brand identity work in early 2015." said Caldwell. According to Ad Age, Cadillac's advertising had been handled by Lowe and Partners, Campbell-Ewald in Detroit (now entirely part of Lowe) and Hill Holiday. Caddy had a relationship with the agency since 2013 but has changed firms several times in 2006. GM had a long collaboration with Campbell-Ewald, though. Chevrolet was its partner for nearly a century until the automaker also jumped to Publicis in 2010. The firm was responsible for campaigns like, "The Heartbeat of America", "Like A Rock" and "An American Revolution." Scroll down to read Cadillac's full announcement of the change. Cadillac Appoints Publicis Worldwide 2014-12-04 DETROIT – Cadillac announced today the appointment of Publicis Worldwide as its global creative agency of record. Publicis Worldwide is the largest creative agency of the Publicis Groupe network and its appointment to Cadillac is effective immediately. A fully dedicated team, comprising key managers from Publicis Worldwide, will lead the account and have access to specialist and premium resources within the larger Publicis Groupe.