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Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

C7 Corvette won't spawn new Cadillac XLR [w/video]

Between the new 2014 Chevy Corvette Stingray and the even newer Cadillac Elmiraj Concept shown off at Pebble Beach, we were already expecting some sort of chatter of a Cadillac XLR redux. During an in-depth C7 Corvette discussion with Tadge Juechter, the car's chief engineer, Fox News asked if a Corvette-based, Bowling Green-built Cadillac will be built off the C7. Non-spoiler alert: the answer is no.
Juechter says that General Motors has "no intent" on transforming this car into a Cadillac product since the C7 has been optimized for the Corvette buyer, a consumer that's generally a different sort of person than a Cadillac intender who might also be cross-shopping a Mercedes-Benz SL-Class or BMW 6 Series.
While we're not ready to write off a future XLR altogether, we assume that the Corvette Cadillac experiment is most likely never going to happen again. The interview with Juechter is posted below, but the XLR discussion comes in at the 9:00 mark.

How GM's grueling 24-hour test gets the kinks out of its performance cars

One of the biggest challenges automakers face when designing a high-performance car is making sure that it is both fast and reliable. For General Motors, any car that might be taken to the track by its owner - like the Corvette, Camaro Z/28 (shown above) and the Cadillac CTS-V, for example - undergoes a rigorous and strenuous 24-hour test by engineers at the Milford Proving Grounds, as pointed out by Car and Driver.
We've posted on this topic in the past - on a video showing the Camaro ZL1 being brutalized, for instance - but this article gives a more in-depth look at what actually happens behind the scenes... including what that poor ZL1 went through. Though the test isn't for 24 hours straight, the cars are pushed as hard as possible by some of GM's best drivers with only the brakes and tires replaced frequently.
We don't want to ruin the fun for you, but it is an interesting article that tells just some of what GM does to develop its sports cars. Check out the full article over at Car and Driver for the rest of the story.