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Cadillac executive appointments have global flair

Cadillac has rearranged its executive suite in order to take full advantage of its sales momentum. Don Butler is moving from his role as US VP of marketing to a newly created position with the title VP of global Cadillac strategic development. It will be his job to "drive the next phase of Cadillac growth internationally," planning strategy and developing new markets.
He will be replaced by Steve Majoros, an exec poached from Chevrolet's ad agency of record, Campbell Ewald. Majoros, who has the Chevrolet campaigns "Like a Rock" and "American Revolution" on his resume, will oversee Cadillac's US and international marketing.
Another component in the brand's renewed global focus includes conducting an ad agency review. Announced last month, Fallon Worldwide remains Cadillac's agency of record, but others, said to include Campbell Ewald, will be bidding to make the creative that helps Cadillac expand sales percentages by triple digits here and in China. Scroll down below for the official press release.

Reuss says Cadillac CT6-based Buick could happen

Could the upcoming Cadillac CT6 and its Omega platform spawn a Buick variant? According to General Motors' product chief Mark Reuss, it could potentially be in the cards, but "not yet." "We're working on that," Reuss told Automotive News at the 2015 New York Auto Show. While there hasn't been a large, rear-drive Buick on dealerships since the Roadmaster in 1996, the company gave a big hint that it could head in that direction with the Avenir Concept, shown earlier this year at the Detroit Auto Show. As Automotive News explains, a rear-drive Omega-platform Buick could be a real hit in China, where consumers buy 13 Buicks for every one Cadillac. That move would be a big help to GM's bottom line, too, as it'd significantly increase the Omega platform's economy of scale. If a large Buick based on the CT6 were to head to China, though, it likely wouldn't be a simple case of badge engineering (thank God). Reuss hinted to Automotive News that while the mixed-material construction of the CT6 platform "is very flexible," doing an "identical version of that platform or not is a different conversation." What are your thoughts? Should Buick adopt the Omega platform for an Avenir-based sedan? Should that vehicle be sold here in the US, or should it be a China-only offering? Have your say in Comments. Related Video:

Cadillac CT6 hybrid likely to appear in Shanghai

Cadillac is poised to reveal a hybrid version of the CT6 sedan later this month at the Shanghai Motor Show. Rumors have swirled of the sedan's pending reveal, and General Motors product chief Mark Reuss reportedly confirmed its existence last fall during an investor conference. On Wednesday, Reuss again said that GM is working on the hybrid CT6, and when asked by Autoblog, he hinted at the pending debut. "We've really got to wait until we finish rounding out the portfolio," he said. "The Shanghai show is where you should look for all of it. So stay tuned." A Cadillac spokesman declined to comment, but confirmed "we will add variants." The brand has already announced two V6 engines and is looking to expand the line. Reuss also said GM has considered a V-Series model for the CT6, but it's focusing on launching the four-cylinder and V6-powered sedans first and promoting V-Series versions of the CTS and ATS that arrive this year. "The [CT6] architecture is certainly capable of doing it," he said. "The question is who's going to buy the CT6? What kind of person? And do we need a V-Series off of that is the question we haven't answered yet. It's certainly capable of doing it ... we've certainly thought about it." Details of the hybrid powertrain aren't known, but it could use plug-in technology. Chevrolet announced the 2016 Malibu will get a hybrid model that employs electric powertrain features from the new generation of the Volt. For the CT6, electric-vehicle technologies would likely be used to extend range and aid the performance of the conventional engine. Related Video: