2014 Cadillac Cts Performance Rwd on 2040-cars

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Cadillac to add small sedan, crossover as part of major product blitz

Cadillac will add a small sedan and a compact crossover to its lineup in the next several years as part of an ambitious product blitz that will remake its lineup. The sedan will slot below the ATS, which is currently Cadillac's smallest four-door car. It's scheduled to arrive in 2017, Cadillac president Johan de Nysschen told Autoblog at the Detroit Auto Show. The sedan will be followed late that year or in early 2018 by a compact crossover, which will be positioned below the SRX. The crucial redesign of the SRX – Cadillac's top seller – arrives in 2016. It will switch to the brand's new naming system and change to an "XT" prefix followed by a number. The naming scheme debuts on the CT6, which launches in late 2015 and will be positioned above the CTS and XTS sedans. Cadillac also wants to add another crossover that sits between the SRX and its flagship SUV, the Escalade, at some point. Further out, Cadillac's long-awaited Mercedes-Benz S-Class fighter could arrive around 2020, and it would serve as the flagship or "showcase of the brand," de Nysschen said. Cadillac is also looking to expand its powertrain portfolio and is contemplating a wide range of options, including hybrids, plug-in electric vehicles and diesel engines. The new cars and crossovers are part of a $12-billion investment in Cadillac, which de Nysschen described as "an unheard level of capital" from General Motors. In total, the brand will receive eight new products through 2020. "Our product offensive will provide the substance for our ambitions," he said. De Nysschen has set high goals – and made major changes – at Cadillac since he took over the 113-year-old luxury brand in September. The brand moves to a separate headquarters in New York this year, away from GM's base in Detroit, and it has switched advertising agencies in a bid to elevate its image. Cadillac's sales declined 6.5 percent in the United States in 2014 to 170,750 units, and it has the smallest volume of GM's four brands. "Here in the US we continue to make progress, but we also face challenges," de Nysschen said. He added the brand's lineup "clearly limits our growth opportunities in the US market." Still, de Nysschen is taking the long view for Cadillac, noting it took years to turn around Audi, where he was president of its US operations for eight years. Cadillac's global sales have inched up five percent globally this year, spurred by a 47-percent surge in China.

Cadillac CT6 ushers in new naming convention

Johan de Nysschen has been at his new post as president of Cadillac for not even three months , but he's already seen two of his most notable accomplishments from his two-year tenure as president of Infiniti matched by Cadillac. The brand has announced that it is relocating its headquarters, and is now officially changing its nomenclature.
The brand's new flagship model will abandon the familiar three-letter designation enjoyed by every other model in the range (aside from the Escalade), and adopt an alpha-numeric title. So, rather than the expected title of LTS, Cadillac's top-end car will be called the CT6.
Of course, this won't be limited to just one model. According to Cadillac's press release, "familiar lettering like 'CT' would be used for car models, with the number indicating the relative size and position of the cars in the hierarchy of Cadillac models." And yes, that means what you think it means - Cadillac will use the exact same naming formula, albeit with different letters, as Infiniti.

Off-road Cadillac Escalade adds some extra bush country capability

So, you're a dyed-in-the-wool General Motors fan, but like the notion of a machine like the Hennessey Velociraptor. We have good news for you. Behold the Aria Coachworks XPLORE Cadillac Escalade. For a modest fee, Aria will outfit your Escalade with a custom suspension, BF Goodrich all-terrain tires wrapped around aluminum wheels, a Warn winch and a special exhaust. There's even a snorkel option for those of you with aspirations toward deep water crossings. Consider yourself warned, however: unlike other GMT900 SUVs, the Cadillac only has an all-wheel drive system, not the more rugged four-wheel drive setup of the Chevy Tahoe and GMC Yukon). Outside, the luxury SUV gets matte paint, black chrome trim, XPLORE power running boards and a roof rack system.
The interior also receives a few fun changes as well, but we're more interested in the fact that buyers can snag a power roof top tent. You know, in case you need to camp out at Best Buy for the PS4. There's also a matching camp trailer and, our personal favorite, a matching BMW GS motorcycle. Bikes not your bag of tricks? That's fine. Aria will also sell you a matched Airstream trailer or Old Town wooden canoes. As much as we want to hate this, we love the notion of bashing through the woods in a $100,000 Cadillac battlewagon with our GS in tow. Check the press release below for more information.