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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2017 Cadillac XT5 will debut in Dubai

Cadillac confirmed the 2017 XT5 crossover – the replacement for the SRX – will officially debut at the Dubai Motor Show in November. The XT5 will then make its first North American appearance at the Los Angeles Auto Show later that month. The current SRX is a hugely important vehicle for Cadillac – it's still the company's best-selling product worldwide. But it's pretty old now, having launched in 2009 as a 2010 model. The XT5 will bolster all of the good things about the SRX while finally bringing that product up to date. Above, you can see a spy shot of what looks to be the new XT5, caught during a photo shoot. "The XT5 will be the cornerstone of a series of crossovers bearing the 'XT' designation," Cadillac said in a statement. We've long known that Cadillac wants to add a CUV between the XT5 and its flagship Escalade. But we think there's also room for something smaller – a proper fighter to the expanding entry-level luxury crossover segment that includes the Mercedes-Benz GLA, BMW X1, upcoming Infiniti QX30, and more. We'll have more information on the 2017 XT5 this week. In addition to the auto show news, Cadillac confirmed it will have a few photos and details to share in the coming days. Stay tuned.

2018 Cadillac XT7 three-row crossover spied [UPDATE]

UPDATE: Upon further consideration, and after speaking to some industry insiders, it appears this might not actually be a new Cadillac, but instead just a mule of the new Chevy Traverse. One source points out that the foglights are fixed, round units, which would be production spec and would not suggest Cadillac. Another source says the Cadillac version of the Traverse/Acadia/Enclave was cancelled, and development has stopped. Yes, a Cadillac of this size is expected to arrive – and elements of this prototype sure do look Cadillac to us – but it might be too early for this to be it. Cadillac is expanding its portfolio with a three-row crossover. This is it. Expected to be called the XT7, the new vehicle will give Cadillac an entry above the XT5 and below the hulking Escalade. Though the XT7 is heavily covered, we can see Cadillac's (?) bold grille and what looks like strong proportions. It'll probably look like a larger XT5, and you can sort of (maybe) see a similar roofline if you squint. Spy shooters caught it testing with the new Chevy Traverse and Buick Enclave, and they're all expected to use the new General Motors 3.6-liter V6 engine, like the recently revealed GMC Acadia. The XT7 could show up as soon as late this year or early in 2017. Its part of GM's push to capitalize on the red-hot crossover segment that has been fueled by low gas prices and Americans' thirst for utility. The XT7 would likely represent GM's most profitable play in this segment. Simply affixing the Cadillac badge on the front adds thousands of dollars to the sticker compared to a Chevy or Buick product. The XT7 will also give Cadillac a significant opportunity for growth – and perhaps allow it to gain on Mercedes and BMW on the sales charts. While the CTS and ATS have had mixed success, Americans have continued to show a willingness to buy Cadillac utility vehicles. The XT7 is the latest in Cadillac's product blitz following the XT5 and the CT6 range-topping sedan. Those two are the most critical Caddys, but the XT7 isn't far off. Related Video: Featured Gallery 2018 Cadillac XT7 View 11 Photos Image Credit: Brian Williams / SpiedBilde Spy Photos Cadillac SUV