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Why Cadillac needs a real truck in its lineup

Premium brands such as BMW, Mercedes-Benz, Lexus, and Cadillac sell vehicles that cover the spectrum from car to crossover to SUV. But trucks? They remain the last frontier when it comes to luxury brands. These days Chevy, GMC, Ford, and Ram sell cheap, bare-bones work trucks alongside loaded models that top $75,000. There is a reverse elitism that comes with this sales tactic. A brand gets to reflect a rugged working class lifestyle with the emblem up front, while what's behind it costs as much as a small house in middle America. But Americans who spend big money on cars and SUVs have always gradually tailed towards luxury nameplates over time. Everyone knows what an Escalade is, and thanks in large part to that image the Escalade is now the best-selling fullsize luxury SUV in the USA. Cadillac's flagship model, along with its midsize luxury crossover, the SRX, routinely outsell the competition from Audi, Mercedes, and BMW, not to mention Ford's Lincoln brand and most of the Japanese rivals. With trucks already dominating overall sales and headed into the pricing stratosphere, I believe it's time for Cadillac to consider a fullsize truck. And no, not a lipstick version that merely takes a Chevrolet Silverado pickup and throws in a few leather seats and some slight interior touches. That experiment already failed both for Cadillac (the Escalade EXT) and for Ford's Lincoln brand (Blackwood, Mark LT). Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. The brand needs to create the Cadillac of trucks. Head honcho Johan de Nysschen has been blunt in his desire to "restore Cadillac to the pinnacle of global premium brands, not in sales but in aspirational brand character." This sounds well and wonderful. But the present problem in achieving this goal is that, on a global basis, Cadillac is a failed brand. Look at Europe, where Cadillac has sold so poorly in recent years that former Soviet manufacturer Lada managed more new registrations in 2014 by a factor of more than four to one. Cadillac is an American brand that currently focuses a ridiculous amount of energy and resources trying to compete with European car offerings. After more than 20 years of Cadillac models selling themselves as import killers, the only one with sustained success has been the CTS, and even that has been a marketplace loser for the last several years. The CTS-V?

Cadillac ELR regen on demand brakes win 2014 Green Car Technology award

Just like the Oscars, Green Car Journal decided a few years ago to up the number of nominees for its annual award. For the annual "Green Car of the Year" award, given out at the Los Angeles Auto Show each year, there are five finalists. For the "Green Car Technology" award, there are a fantastic ten. At the 2014 Washington Auto Show today, the Cadillac ELR and its regen on demand brakes managed to beat out the nine other finalists to claim the second annual "Green Car Technology" award. What is the purpose of the "Green Car Technology" award? Green Car Journal says it wants to reward "technologies that enable significantly improved environmental performance in vehicles today," which is why only fuel-saving technologies that were "in use on American highways during the award year" can be considered. The Caddy's brakes beat out the Acura Sport Hybrid SH-AWD powertrain, the Audi 3.0-liter turbodiesel engine, the BMW carbon-fiber passenger shell from the i3, the 1.0-liter EcoBoost engine used by Ford, the plug-in hybrid powertrain in the Honda Accord, Hyundai's hydrogen fuel cell technology, the regenerative brakes in the Mazda i-ELOOP, the plug-in hybrid powertrain used in some Porsche models and, finally, the Ram 3.0-Liter EcoDiesel engine. Last year, Green Car Journal gave Mazda's Skyactiv technology the inaugural Green Car Technology award. Cadillac ELR Regen On Demand Wins 2014 Green Car Technology Award Green Car Journal Lauds Cadillac's Electric Car Tech at Washington Auto Show WASHINGTON, Jan. 22, 2014 /PRNewswire/ -- Cadillac's innovative Regen on Demand technology has taken top honors as the winner of Green Car Journal's 2014 Green Car Technology Award™. The prestigious award was presented at a Green Car Journal press conference during the Washington Auto Show's second Policy Day. "Cadillac has cleverly evolved a common electric-drive efficiency system into an intriguing feature that adds a new dimension to the driving experience," said Ron Cogan, editor and publisher of Green Car Journal and CarsOfChange.com. "Ever-increasing efficiency is crucial to our driving future, yet efficiency itself is not an attraction for a great many car buyers.

2014 Cadillac XTS gets 410-hp twin-turbo V6

General Motors told us so back in March, but it is now official: The twin-turbocharged 3.6-liter V6 announced for the 2014 Cadillac CTS will also join the options list for the 2014 Cadillac XTS. The LF3 engine puts out 410 horsepower and 369 pound-feet of torque in the XTS, however, which is 10 hp and 61 lb-ft down from its application in the CTS. It will be identifiable from the outside by a specific grille treatment and a badge on the decklid. The 3.6-liter V6 with 304 hp and 264 lb-ft holds steady as the standard engine, and both will be yoked to a six-speed automatic transmission with paddle shifters.
Also new for the front-wheel drive model for 2014 are updates that include electric power steering and optional Automatic Parking Assist that can maneuver the sedan into parallel parking spots. The three trims above standard - Luxury, Premium and Platinum - get Intellibeam headlights that automatically switch between high- and low-beam,
The four current trim levels remain but the list of optional extras for the higher specs grows with a rear-seat entertainment system equipped with DVD screens in the front seatbacks, memory settings for the front passenger seat and an armrest in the back seat fitted with radio and sunshade controls. The press release below has more info on all of the changes.