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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Cadillac ELR production has stopped, Chevy Bolt coming in Oct.

It looks like General Motors' Cadillac ELR extended-range plug-in is out as the automaker prepares to go all in on the Chevrolet Bolt electric vehicle. The Caddy officially stopped production in February, Hybrid Cars says, citing Cadillac Product Communications Manager David Caldwell. There is still a "small quantity" of the coupe at dealerships, but this take on mashing up "luxury coupe" with "green vehicle" has about run its course. Caldwell and Johan de Nysschen, president of General Motors' Cadillac division, had already confirmed earlier this year that the ELR, which was first available as a 2014 model, wouldn't have any further generations, though weren't specific on when production would stop. The ELR uses an upgraded version of the first-generation Volt's powertrain to move the 4,000-pound beast, and while the Volt is now in its second generation (and this year's sales have more than doubled from a year earlier as a result), the ELR never received a similar upgrade. The ELR sold just 357 units through April. As a result, the ELR sold just 357 units through April, down almost nine percent from a year earlier. In all of last year, 1,024 ELRs were sold, compared to more than 15,000 units for the Chevy Volt, and that's after the ELR's price was cut by about $9,000 last April. The car also got about a 25-percent increase in power, but that didn't seem to do the trick when it came to boosting demand, even with the available $7,500 federal tax credit. Meanwhile, Hybrid Cars is reporting that the 2017 Bolt, which will feature a single-charge range of about 200 miles and is expected to retail for about $35,000, is likely to start production at GM's Orion Assembly Plant in October. While you wait, if you're already feeling nostalgic, check out our impressions of the ELR here. Related Video: Featured Gallery 2014 Cadillac ELR Review View 48 Photos News Source: Hybrid Cars Green Plants/Manufacturing Cadillac Coupe Hybrid Chevy Bolt cadillac elr elr extended-range plug-in bolt

Cadillac to augment dealers with 700 'boutique' stores

Johan de Nysschen is on a mission to revitalize Cadillac. Since taking over as chief executive of the American luxury brand, the former Audi and Infiniti exec has set about moving the brand's headquarters to New York, switched advertising firms, launched a completely new naming scheme for its model line, and has a whole raft of new products planned. And now he's working on changing how its dealer network operates. Speaking at both the Washington Auto Show and the NADA dealers' convention in San Francisco this week, de Nysschen has outlined a new plan for its US dealers. The network presently consists of over 900 stores – some 200 of which are stand-alone Cadillac dealers, with the remaining 700 attached to other GM brand showrooms. Contrary to earlier fears, de Nysschen notes that the dealer network is larger and covers more territory than those of import brands, and has no intention of cutting that number down. But he is asking those 700 mixed-brand dealers to create a new showroom experience for Cadillac customers. In this latest announcement, Cadillac refers to a new model of "boutique" showrooms that will encompass new technologies, higher-trained staff and luxury amenities to give those attached Cadillac showrooms a more unique feel. The plan includes installing "virtual showroom" systems that will allow potential customers to configure a new car using interactive displays and "potentially even holograms." The plan also calls for "new standards for compensation... with more precise alignment of local sales and potential for each dealer" in order to make sure that the requisite investment in the infrastructure and staff training are worthwhile for the dealers. Just what form these new systems will take, we don't know at this point. Nor are we sure why Cadillac isn't including its 200 stand-alone "flagship" dealers in the initiative. But we're sure we'll be finding out more about de Nysschen's plans on the dealer front in due course. Cadillac Discusses U.S. Dealer Network Development 2015-01-22 WASHINGTON, D.C. – As part of Cadillac's overall mission to expand and elevate within the premium automotive sector, the brand today outlined its strategy to upgrade its U.S. dealer network. Speaking at both the Washington, D.C. Auto Show today, and this weekend's annual National Auto Dealers Association convention in San Francisco, Cadillac President Johan de Nysschen will outline how the brand will target enhancements in the customer experience.