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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Cadillac's de Nysschen takes aim at Porsche 911, Cayenne

Johan de Nysschen has big plans for Cadillac. He's moved the brand from Detroit to New York, revamped its model nomenclature, and planning a raft of new models for the near future – including a $250,000 luxury sedan to take on the likes of Rolls-Royce and Bentley. But the veteran executive of luxury automakers has some more performance-oriented machinery in mind, too. Speaking with Car and Driver at the Los Angeles Auto Show last week, de Nysschen suggested Cadillac could be ready to launch a flagship sports car sometime in the next decade. The halo model would take aim at the Porsche 911 and do for Cadillac what Audi did with the R8, Mercedes is doing with the AMG GT and Acura once did (and is aiming to do again) with the NSX. Just what form it would take remains a big unknown, but de Nysschen indicated that the brand would need to be built up further before the sports car would be launched, lest it emerge too detached from Cadillac's image. The last time Cadillac delved into that territory was with the Corvette-based XLR, of which it sold only 15,000 or so examples – far below initial targets. The 911 rival isn't the only performance model de Nysschen has in mind, however. He plans to further expand the V series into a more substantial sub-brand to include a crossover to take on the likes of the Porsche Cayenne Turbo, BMW X5 M and all those many AMG-tuned Mercedes utilities. The idea of an entry-level model to slot in below the ATS was mooted as well. A range of diesel engines are slated to help Cadillac break into overseas markets in similar fashion to how Maserati has expanded its market reach with oil-burning versions of the Ghibli and Quattroporte. And we wouldn't be surprised to see Cadillac get in on a new flagship SUV being launched by Opel in Europe, either.

Ghostbusters' new Ecto-1 is an oddly uninspiring '82 Caddy

The Ghostbusters, or at least the movie franchise, will emerge from Hollywood's cobwebs this summer, but instead of the iconic 1959 Cadillac known as Ecto-1 that delighted big screen audiences in 1984, the new model may leave some scratching their heads. That's because this latest Ghostbusters draws its vehicular inspiration from a decidedly less interesting period in American automobile production: the 1980s. Starring alongside Kristen Wiig, Melissa McCarthy, Kate McKinnon, and Leslie Jones is a 1982 Cadillac DeVille hearse. The studio dressed up this tired Caddy to look the part, but something's amiss. Instead of the flamboyant fins and shiny chrome, the '82 is decidedly pedestrian and uninteresting. Even in 1982, it was kind of a dull choice for luxury car buyers. There's a reason Murilee Martin deemed the '70s and '80s the "malaise era." Built a couple of years before the original, Academy Award-winning Ghostbusters hit cinemas, the '82 DeVille represents one of Cadillac's lowest points bar the Cimarron. Under its hood might be Cadilac's new-for-1982 HT 4100 V8 engine, which featured what the brand referred to as "digital" fuel injection. With 135 horsepower and 190 pound-feet of torque, the DeVille didn't win stoplight races back then. Oddly, the V6 engine that came standard in the '82 Sedan DeVille produced the same horsepower but delivered an extra 15 torques, which made it both faster and more fuel efficient than the V8. These were bad times for General Motors, clearly, but the gas engines paled in comparison to Cadillac's first diesel. The company's LF9 5.7-liter diesel V8 was optional on the DeVille and we pity the unlucky buyers who checked that box. Generally credited as the engine that made "diesel" a haunted word in Detroit for 30 years, the 350-cubic-inch unit might actually be fitting for the Ghostbusters. On the bright side, the '82 is new enough that it may have carried a box or two of Hi-C's stellar, Ghostbusters-inspired Ecto Cooler. Maybe the mortician took his kid to Kroger one time, you never know. Fitting in In the original 1984 Ghostbusters, the '59 Caddy was a forlorn and forgotten piece of machinery waiting for a new lease on life. Character Dr. Ray Stantz picks it up and admits in the film that it needs "some suspension work and shocks ...