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Cadillac Escalade gets $5,000 discount to ward off Lincoln Navigator

General Motors apparently isn't going to let early good reception for the redesigned Lincoln Navigator steal thunder from its own luxury SUV without a fight. It's offering a $5,000 discount on the purchase or lease of the Cadillac Escalade this month to any buyer who trades in a 1999 or newer Lincoln model, Bloomberg reports. GM spokesman Jim Cain told Bloomberg the incentive is being offered to keep prices competitive for the Escalade. The 2018 Navigator starts at $72,055, compared to $73,995 for the Escalade, but the outgoing version of the Navigator is selling for an average of around $53,000, compared with more than $80,000 on average for the Escalade, he said. The Escalade was the top-selling domestic luxury SUV in October and No. 4 in the segment, according to Motor Intelligence. It far outsold the Navigator, which last saw a refresh in 2015 and a full redesign in 2007. But Ford is hoping to gain back some ground with the new Navigator and updated Expedition, which also trails the Chevrolet Tahoe and Chevy Suburban in its segment. Bloomberg notes that one Morgan Stanley analyst estimates that GM owns a $2 billion annual pretax profit edge in the lucrative luxury sport utility segment. Our recent First Drive review called the new Navigator "far superior to its primary competitor, the Cadillac Escalade."Related Video:

Brock Lesnar does M. Bison impression on Cadillac CTS

There's no doubt that a huge amount of physicality is required to survive night after night in the ring as a professional wrestler. Conversely, the storylines that tie all the action together are as staged as any soap opera. However, there's nothing fake about watching two axes being embedded in a Cadillac CTS by WWE wrestler Brock Lesnar. Lesnar's prodigious brawn was really putting this luxury sedan out of its misery, though. With matte black stripes on the hood, fake fender vents, camouflage along the side, and a decal proclaiming "Redneck" on the windshield, this particular Cadillac was far from the standard of the world. In favor of the CTS' build quality, Lesnar's hatchets didn't immediately do quite as much damage as you might expect, and he had to take several swings to achieve the destruction here. If you think that destroying a sedan one piece at a time sounds like something from a video game, you aren't alone. Someone else noticed a definite similarity to the bonus round from Street Fighter 2 where you get points for beating up a car at the dockside until it falls apart. Appropriate sound effects were even added, but having Lesnar throw a few pixelated fireballs would have been a nice inclusion, too. For the significantly longer, original version, check out the one embedded below. After Lesnar crushes the CTS, the actual wrestling does eventually ensue. The Caddy even briefly acts as a prop for some of the action.

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.