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Cadillac ATS was almost front-wheel drive

"We were going to do a front-wheel drive Cadillac compact off of Delta because it was going to be less expensive," Doug Parks, General Motors' vice president of global product programs, told the Automotive News during the Detroit Auto Show in January of this year. That sentence, referring to early ATS discussions more than five years ago - a period when the automaker, and the industry, was struggling - reveals that Cadillac's highly acclaimed rear-wheel drive compact sedan almost never happened.
Parks revealed that that automaker actually built a 2.0-liter test mule, on GM's Delta platform (shared with the Chevrolet Cruze and Buick Verano) and tested it in Europe. While the prototype was "pretty darn good," according to Parks, the team realized that in order to compete against Mercedes-Benz and BMW it would have to invest in a new rear-wheel drive platform.
The resulting all-new Alpha platform would eventually underpin the Cadillac ATS, and many would argue that its balanced rear-wheel drive chassis is its single most important attribute. Thankfully, the Alpha's goodness won't stop with the ATS. The upcoming 2014 Cadillac CTS and the future Camaro will also share its architecture, meaning the Cimarron will remain a distant memory.

Cadillac prices new ATS-V from $61,460*

It's official, Art & Science students: Cadillac has opened the order books for the new ATS-V, and while it was at it, has told us how much we should expect to shell out for the privilege. Pricing starts at $61,460 for the 2016 Cadillac ATS-V sedan (*plus tax, title, license, dealer fees and any optional equipment). Go for the sleeker (but less practical) ATS-V coupe and you'll be looking at $63,660 (with the same conditions). For all that scratch, you'll be looking at a 3.6-liter twin-turbo V6 driving 455 horsepower and 445 pound-feet of torque through a six-speed manual or eight-speed automatic transmission, for a 0-60 time of 3.9 seconds and a top speed of 189 miles per hour. The ATS-V also features Brembo brakes, magnetorheological dampers, launch control and rev-matching with no-lift shifting. Cadillac has still yet to tell us how much gas its new performance model will guzzle, but it's got time before production gears up in the spring and the online configuration tool launches in April. Cadillac Opens Ordering for 2016 ATS-V Dual-purpose performance luxury compact designed for the track, touring 2015-02-10 DETROIT – Cadillac dealers have begun accepting orders for the 2016 ATS-V – the brand's inaugural luxury compact performance car starting production this spring. Available in sedan and coupe forms, the twin-turbocharged ATS-V offers a dual-purpose luxury performance experience: a car with true track capability straight from the factory with sophisticated road manners. Powered by the segment's highest-output six-cylinder engine – the Cadillac Twin Turbo rated at 455 horsepower (339 kW) and 445 lb-ft of torque (603 Nm) – the ATS-V achieves 0-60 performance in 3.9 seconds and a top speed of 189 mph. The Cadillac Twin Turbo engine is backed by a six-speed manual – with Active Rev Match, no-lift shifting and launch control – or a paddle-shift eight-speed automatic transmission featuring launch control and Performance Algorithm Shift. "The V-Series is the ultimate expression of Cadillac's re-ignited product substance and the passion at the core of our brand," said Johan de Nysschen, Cadillac president. "The ATS-V expands the V-Series lineup, bringing a new kind of performance character to Cadillac. Lightweight, agile and potent, the ATS-V will make an ideal pairing with the larger and even more powerful all-new 2016 CTS-V midsize sedan, which arrives later this summer," he said.

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video: