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GM to accelerate its EV strategy — Cadillac could be all-electric by 2025

General Motors will roll out details of an expanded and accelerated electric vehicle strategy on Thursday in an effort to convince investors it can be a serious competitor to Tesla, people familiar with the plans said. GM Chief Executive Mary Barra, who is scheduled to speak at a conference hosted by Barclays, is expected to say the automaker is ready to spend more on electric models by 2025 than the $20 billion previously outlined, the sources said. Supplier sources said previous plans to make the Cadillac brand all-electric by 2030 are being sped up, possibly to 2025, and other sources said that acceleration will be repeated in other brands and in segments such as commercial vans. Asked about the Thursday appearance, a GM spokeswoman called talk of increased spending speculative and declined to give details. The Detroit automaker is also expected to discuss a new timeline for many of the EVs to follow those already identified, such as the GMC Hummer EV pickup and Cadillac Lyriq crossover, people familiar with the plans said. Lyriq (shown above) is slated to go into production in late 2022, but GM officials have been stung by criticism the automaker was bringing the vehicle to market too late, one source said. "The pull-ahead in programs is real and the organization is really doubling down on speeding up product development," the source said. Barra and other GM executives have been signaling the automaker's EV acceleration plans. She said earlier this month GM would boost capital spending over the next three years to speed EV development and was talking with other automakers about partnerships to develop more vehicles using GM's battery technology. Last week, a GM executive said the company had pulled forward the rollout of two "major" EV programs, and GM officials have touted the faster 18-month development time for the Hummer truck. Tesla's soaring market capitalization, and growing pressure from regulators to phase out carbon-emitting engines, has put pressure on established automakers to respond to investors who view their internal combustion lineups as outmoded and doomed in the long run. A critical part of GM's pitch to investors has been its new Ultium batteries, which it estimates will offer an electric driving range of 400 miles or more on a single charge. It is building a battery plant with Korean battery maker LG Chem in northeast Ohio.

Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

2021 Cadillac Escalade ESV will debut at the New York Auto Show

LOS ANGELES, California — Cadillac pulled the wraps off its 2021 Escalade today at an event in Los Angeles, and we were there to see it all play out live and in living color. But while we have some specifications for the long-wheelbase ESV version, that model wasn't on display. According to the automaker, the next-generation Escalade ESV will get a formal debut at the 2020 New York Auto Show in April. The 2021 Cadillac Escalade ESV will boast a wheelbase of 134.1 inches and an overall length of 226.9 inches, making it 15.9 inches longer than the standard Escalade and 5 inches longer than the similarly extended Lincoln Navigator L. That extra length translates into 1.7 additional inches of third-row legroom and 17.4 more cubic feet of cargo space behind the third row over the standard Escalade. We expect the ESV will get the same two powertrain options as other Escalade models. The standard 6.2-liter V8 puts out 420 horsepower and 460 pound-feet of torque. An optional 3.0-liter diesel-fueled inline-six will offer 277 hp and 460 lb-ft while delivering improved fuel efficiency over its gasoline-powered sibling. Both engines will be mated with 10-speed automatic transmissions. The 2021 Escalade will go on sale in late 2020. We're not yet sure if the extended ESV will come at the same time or be added later, but we ought to know more by its debut in April. Related Video: