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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

MIT puts V2V technology on its 2015 Top Ten list

Of all the technologies swimming around the automotive world, it is vehicle-to-vehicle communication that the Massachusetts Institute of Technology has fished out as one of its Ten Breakthrough Technologies of 2015. It joined emerging tech like brain organoids, supercharged photosynthesis, and Project Loon on the list, and got the nod over autonomous driving because, as the MIT Technology Review wrote, V2V communication "is likely to have a far bigger and more immediate effect on road safety." How so? Because actual cars transmitting data like their location, speed, steering angle, and state of braking to one another at least ten times per second provides a greater degree of awareness than sensor readings and algorithms. The US Department of Transportation and the National Highway Traffic Safety Administration have been working for years on standards and a regulatory schedule for introducing V2V to the marketplace, and Cadillac plans to incorporate V2V into at least one of its vehicles by 2017. Since we've begun the year with a number of stories of cars being hacked into, that got us wondering about the security of V2V communications. In a recent piece by our own Pete Bigelow on what motorists should know about getting their cars hacked into, he wrote that although cyber break-ins are extremely difficult, expensive, and time-consuming to do remotely, V2V is "one more conceivable avenue a hacker could use to impact multiple cars at a given time." So we spoke to Wilmington, Massachusetts-based Security Innovation about it. The automotive consultancy company has been working with the DOT since 2003 on V2V technology and the issues around it - namely security and privacy - and its chief scientist, William Whyte, is the technical editor of the Institute of Electrical and Electronics Engineers (IEEE) 1609.2 standard outlining its security protocols. Those protocols are expected to be finalized by the DOT toward the end of this year and then come into effect in 2016, and the company's Aerolink product is the security solution Cadillac will use. Whyte said, "If you hack into a car, V2V is the hardest place to start," and Pete Samson, the general manager of Security Innovation's automotive team, said "There are ten or 12 alternate attack surfaces" around the car that would make much easier targets.

C7 Corvette won't spawn new Cadillac XLR [w/video]

Between the new 2014 Chevy Corvette Stingray and the even newer Cadillac Elmiraj Concept shown off at Pebble Beach, we were already expecting some sort of chatter of a Cadillac XLR redux. During an in-depth C7 Corvette discussion with Tadge Juechter, the car's chief engineer, Fox News asked if a Corvette-based, Bowling Green-built Cadillac will be built off the C7. Non-spoiler alert: the answer is no.
Juechter says that General Motors has "no intent" on transforming this car into a Cadillac product since the C7 has been optimized for the Corvette buyer, a consumer that's generally a different sort of person than a Cadillac intender who might also be cross-shopping a Mercedes-Benz SL-Class or BMW 6 Series.
While we're not ready to write off a future XLR altogether, we assume that the Corvette Cadillac experiment is most likely never going to happen again. The interview with Juechter is posted below, but the XLR discussion comes in at the 9:00 mark.