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Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

Cadillac upgrades ATS sedan to match new coupe

The big news when it comes to the Cadillac ATS for 2015 is surely the addition of the new coupe model, but that doesn't mean that Cadillac has forgotten about the sedan as well. In fact GM's luxury brand has rolled out a few choice enhancements for the four-door to bring it more in line with the new coupe.
Among those changes that we spotted a couple of weeks ago is a new front fascia that incorporates the brand's new wreath-less emblem, and a sleeker front bumper. The interior has been upgraded as well with new trim options as well as some new tech including Siri Eyes Free functionality, dictated text messaging and optional inductive smartphone charging.
Though the ATS Coupe does away with the base engine, sedan buyers can still opt for the 2.0-liter four with 202 horsepower and 191 pound-feet of torque. The 3.6-liter V6 carries over unchanged at 321 hp and 275 lb-ft, but the 2.0-liter turbo four gets the upgraded torque rating of 295 lb-ft (the highest in the range) to go with its 272 hp. Some new color choices are also among the upgrades you can read more about in the press release below.

Cadillac V-Series Academy comes to Las Vegas [w/video]

General Motors has added another high-speed education course to the curriculum at the Spring Mountain Motorsports Ranch outside of Las Vegas, Nevada. The desert track already hosts the Ron Fellows Performance Driving School with Chevrolet Corvettes, including the ZR1, and they've just added the Cadillac V-Series Academy.
Open now, the one- and two-day performance driving school teaches "the finer points of high performance driving" using the 556-horspower instructional aids known as the CTS-V sedan, coupe and wagon. This is different than than using the CTS-V at the Monticello Motor Club on the east coast - that's part of a sponsorship deal that Cadillac has with the track. The driving course at the Motorsports Ranch is its own program that was developed by Fellows, and we have no reason to think the Cadillac edition won't be just as thorough and enjoyable as the one with Corvettes.
Unlike the 'Vette edition, however, it doesn't appear that you get an invitation to the program if you buy a CTS-V model. Classes are capped at 12 participants and run $1,295 for a single day, $2,295 for two days. There are a video and a press release below with more info.