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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Petrolicious eats up Rita Hayworth's 1953 Cadillac Ghia

The automotive industry has seem some wonderful transoceanic collaborations between America and Italy, from the Ford-powered De Tomasos of the 1960s to the alliance between Fiat and Chrysler today. Of course it's also seen unfortunate experiments in between like the Chrysler TC by Maserati and the Pininfarina-bodied Cadillac Allante. But before any of those, there was a beautiful tradition of rebodying American steel at the hands of Italian carrozzerie. And this could easily be among the most gorgeous of them all. It's a Cadillac Series 62 from 1953 with bodywork by Ghia. It's one of only two made, and has a star-studded history. The car was purchased by Aly Khan, prince of the Nizari Ismaili muslims and Pakistan's ambassador to the United Nations, for his wife... who just so happened to be the inimitable Rita Hayworth. They split up, but she held on to the car. Today it's part of the permanent collection at the Petersen Automotive Museum in LA, so the videographical artisans at Petrolicious went by to check it out. You'll want to as well in the five-minute short above.

2016 Cadillac CT6 First Drive [w/video]

Cadillac moved to New York, renamed its cars and crossovers, and made cutting-edge technology one of its pillars. It's fighting hard to attract new customers and kill its outdated reputation as an old-man car brand in the United States. Change happens slowly, and then sometimes, all at once. Enter the 2016 Cadillac CT6. This is Cadillac's range-topping sedan. It's almost as long as the Mercedes S-Class and BMW 7 Series, yet in some configurations, it's lighter than their smaller siblings, the E-Class and 5 Series. The CT6 is a rolling showcase of General Motors' latest and best technologies, with potential breakthrough features like Super Cruise semi-autonomous driving waiting in the wings. It comes in a wide variety of flavors. The CT6 starts as low as $54,490 with a four-cylinder engine and rear-wheel drive, which is the car that Cadillac hopes will be cross-shopped with the mid-tier Germans. The top-end CT6 Platinum with all-wheel drive and the 404-horsepower V6 begins at $84,460, and it could make S-Class and 7 Series buyers rethink American luxury. Put simply, the CT6 means everything to Cadillac, but it will mean different things to its customers. It can be the executive chauffeur with all the backseat accouterments. Or it can be the massive yet somehow kinda sporty and nimble rear-wheel-drive sedan that weighs only 3,657 pounds. We tried both versions and came away impressed with both the strategy and the execution. It's a little strange to think that Cadillac doesn't offer a V8 in its biggest sedan. Taking the wheel on a sunny, cool day in rural San Diego County, we wonder if a 2.0-liter four-cylinder engine has what it takes to really move this giant. Our concerns quickly dissipate – this engine is also under the hood of the Chevy Camaro, and its 265 hp and 295 pound-feet of torque are more than up for the task. The big sedan handles curvy mountain roads adeptly. There's not a lot of roll for a car this size, even when we're aggressively whipping through tight turns. This poise comes from the CT6's rigid, lightweight aluminum and steel structure called Omega. We switch through the driving modes but settle on sport for the dash to the lunch spot. The steering is surprisingly tight and the brakes have strong response with little pedal travel. After a quick bite in an old mining town called Julian, we take off in the spotlight CT6, the Platinum trim, powered by the 3.0-liter twin-turbo V6. It's an enjoyable car to stretch out on the highway.