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Cadillac could 'flourish' in Australia, says marketing chief

Cadillac might have its best product mix in recent history, and GM's luxury brand is looking to expand. In fact, it might even be making a trip Down Under, at least according to the company's global marketing chief.
Uwe Ellinghaus spoke with Australian site Car Advice at the Geneva Motor Show and said the brand could be quite successful there. "[The] goodwill that the Cadillac brand has is such a good starting base that once we get proper volume commitment and a dealer network behind it we can easily flourish," he said, though he warned that the plans are still in their earliest stages and years away. First, Cadillac will expand in markets with the highest possible sales, like China and Russia.
Ellinghaus said that the most likely models for Oz would be the SRX, Escalade and CTS; the latter would probably act as a replacement for the Holden Commodore. GM's Australian arm is ending local production in 2017, and there have been many rumors about what is happening to the big sedan. However, Ellinghaus admits exporting cars from the US to Australia is going to mean higher prices. In addition to the expense, Cadillac doesn't currently build any right-hand-drive models. It would likely take until the end of the decade before the Aussie models could be ready.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

On Broughams and Alfas | Autoblog Podcast #501

On this week's podcast, Mike Austin and David Gluckman discuss the odd history of the oft-recycled Brougham name. (Did you know some people pronounce it "broom" and they're not wrong?) There is of course discussion of what they've been driving lately, and things wrap up with Spend My (Your) Money buying advice to help you, our dear listeners. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #501 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics and stories we mention 2017 Honda CR-V 2017 Porsche Macan GTS 2018 Porsche Panamera 4 E-Hybrid 2017 Alfa Romeo Giulia Quadrifoglio Brougham the guy and Brougham cars Used cars! Rundown Intro - 00:00 What we're driving - 02:51 Brougham - 37:39 Spend My Money - 47:28 Total Duration: 01:07:02 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Alfa Romeo Cadillac Honda Porsche alfa romeo giulia alfa romeo giulia quadrifoglio porsche macan gts